Demand Planning Manager

WHO WE ARE

As pioneers of the seaweed category, we introduced the world’s first line of Certified Organic and Non-GMO Project Verified roasted seaweed snacks in 2012 and has since grown to become the #1 selling, premium, organic seaweed-based snack – but our aspirations reach even further.

Led by founders and visionary food entrepreneurs Annie Chun and Steve Broad, we take great pride and care in creating delicious and convenient snacks inspired by our Korean heritage and believe that seaweed represents a sustainable path forward that nourishes people and the planet.

With our eyes focused on the future, we’re on a mission to increase our impact by winning over a whole new generation of foodies. We are assembling a team of talented and driven individuals who are just as excited about the future of seaweed as we are!

WHO YOU ARE

You're a seasoned demand planner with 8–10 years of experience in CPG, food & beverage, or consumer goods who knows how to build forecasts people trust. You think in systems — naturally connecting demand signals to inventory, service levels, capacity, and financial outcomes — and you take personal accountability for forecast quality and process discipline.

You've owned an S&OP process end-to-end, can constructively challenge assumptions with data, and are comfortable presenting to senior leadership and cross-functional partners alike. You're fluent in enterprise demand planning tools (o9, Kinaxis, Blue Yonder, SAP IBP, or similar) and strong in Excel; NetSuite experience is a plus.

Most importantly, you thrive in fast-moving, high-growth environments where the playbook is still being written — and you see that as an opportunity, not an obstacle.

WHAT YOU DO

Demand Forecasting & Planning

• Own the statistical and consensus-based rolling 36-month demand forecast across the full product portfolio, incorporating inputs from Sales, Marketing, Finance, and Operations
• Manage the demand plan at item, customer, and channel levels, ensure data integrity, clean item setup, and timely forecast updates
• Track and explain forecast accuracy, bias, and demand variance, translating insights into process and planning improvements
• Identify forecast risk and opportunity across key business drivers and quantify implications for inventory, service, capacity, and financials

S&OP Leadership & Cross-Functional Partnership

• Own and lead the end-to-end S&OP Demand Review process, driving accountability and alignment across Sales, Marketing, Finance, Operations, and Supply Chain
• Partner closely with Sales to align on customer-level demand, promotional volumes, distribution changes, and commercial assumptions
• Challenge and pressure-test sales inputs using historical data, statistical baselines, and market trends while maintaining a constructive, data-driven dialogue
• Communicate demand-plan changes and downstream implications proactively to cross-functional and senior stakeholders

Planning Systems, Tools & Process Improvement

• Own the evolution and optimization of demand planning systems, tools, and forecasting infrastructure, driving improvements in automation, visibility, and forecast accuracy
• Build and maintain forecasting analytics, KPIs, scorecards, and dashboards covering shipment vs. consumption, forecast accuracy, customer inventory trends, and launch productivity
• Identify process gaps and implement scalable planning routines, data standards, and governance to support rapid growth
• Maintain planning documentation, forecast calendars, and process definitions to reduce single-point-of-failure risk

Demand-Driven Supply Chain & Financial Planning

• Partner with Operations and Supply Chain to ensure demand signals inform production, inventory, procurement, and capacity decisions
• Partner with Finance to connect the demand forecast to revenue, margin, long-range planning, and working-capital decisions
• Partner with Marketing on top of funnel demand driving levers and demand implications around HHP and Awareness growing activities.
• Support new product launch, promotional, and distribution planning by establishing forecast assumptions and tracking performance
• Monitor shipment, consumption, customer inventory, and market trends to identify early demand changes and recommend actions

WHAT YOU BRING

• Deep expertise in demand planning, forecasting, and S&OP processes within a CPG, food & beverage, or consumer goods environment
• Strong analytical and problem-solving skills with the ability to synthesize complex data sets into clear, actionable insights
• Hands-on experience with enterprise demand planning systems (o9, Kinaxis, Blue Yonder, SAP IBP, or similar) and the ability to use them as true decision-support tools
• Proven ability to own and continuously improve an end-to-end S&OP process across Sales, Marketing, Finance, Operations, and Supply Chain
• Experience working cross-functionally with the ability to challenge assumptions constructively and align stakeholders through data-driven dialogue
• Strong communication skills with the ability to translate complex demand signals into clear recommendations for cross-functional and senior audiences
• High ownership mindset with personal accountability for forecast quality, process discipline, and decision-readiness
• Advanced Excel skills required; experience with Power BI, Tableau, or similar BI tools is a plus
• Experience working in an ERP system; NetSuite experience strongly preferred
• Comfortable navigating ambiguity and operating effectively in a fast-moving, high-growth environment where processes are still evolving
• Nice to have: experience forecasting against major retailers (Walmart, Target, Costco, Kroger) or large distributors (KeHE, UNFI), or participation in a demand planning system implementation

YOUR EXPERIENCE

• Bachelor's degree in Supply Chain, Business, Finance, or a related field, or equivalent combination of education and relevant work experience
• 8–10 years of experience in demand planning, forecasting, or supply chain planning in a CPG, food & beverage, or consumer goods environment
• Hands-on experience with a demand planning or forecasting system (o9, Kinaxis, Blue Yonder, Logility, SAP IBP, or similar)
• Demonstrated experience owning and improving S&OP processes, forecasting methodologies, and planning tools in a high-growth environment
• Advanced Excel skills; experience with Power BI, Tableau, or similar BI tools is a plus
• Experience working in an ERP system; NetSuite experience strongly preferred
• Experience forecasting against major retailers (Walmart, Target, Costco, Sam's Club, Kroger) or large distributors (KeHE, UNFI) is a strong plus
• Experience participating in a demand planning system implementation or significant system upgrade is a plus

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this role. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.

While performing the duties of this job, the employee is regularly required to sit for extended periods, use hands and fingers to operate a computer and standard office equipment, and communicate clearly with internal and external stakeholders.

The employee may occasionally be required to stand, walk, and lift or move items up to 15 pounds. Specific vision abilities required by this role include close vision for computer work.

This is a fully remote role with a preference for Bay Area-based candidates. However, we will also consider remote applicants. For remote, this role requires occasional travel to company headquarters in San Rafael, CA, as well as periodic travel for meetings and team offsites.

COMPENSATION AND BENEFITS

This full-time role will receive a competitive salary + benefits, including medical, dental, vision, 401k, and equity. This position's anticipated annual pay range is $100,000 - $125,000 plus bonus and equity. Various factors are considered when determining an individual's compensation–including a candidate’s professional background, education, certifications, experience, professional licenses, and location. Final offer amounts may vary from the amounts listed. We neither ask for nor take into consideration the salary history of applicants.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.