Demand Generation Specialist

We are seeking a highly capable Demand Generation Specialist to own and optimize the entire demand generation funnel, from campaign execution through to qualified pipeline creation. This is a hands-on role that combines paid media management, lead nurturing, webinar-driven demand generation, lead magnet strategy, and performance measurement.

You will be responsible for building, managing, and continuously improving revenue-generating programs across multiple channels while ensuring every marketing activity is connected to measurable business outcomes. This role is ideal for a commercially focused marketer who thrives on data, optimization, and full-funnel ownership.

You will be joining a dynamic, growth-focused organization that leverages modern marketing technology, data-driven decision-making, and performance-led strategies to drive revenue growth. The business values innovation, accountability, and measurable impact, empowering team members to take ownership and influence business outcomes.

Ideal Profile

Experience & Role Requirements

• 7–10 years of hands-on experience in demand generation, performance marketing, or a related discipline.
• Proven success managing and optimizing paid media campaigns across platforms including LinkedIn, Google, Meta, TikTok, and YouTube.
• Experience designing and managing full-funnel marketing programs, including lead generation, MQL nurturing, and SQL conversion strategies.
• Strong background in revenue marketing, marketing attribution, reporting, and funnel performance analysis.
• Ability to independently execute, optimize, and scale marketing programs without requiring extensive oversight.

Essential Systems & Tools

• Strong experience with HubSpot, including campaigns, lifecycle stages, lead scoring, and automated nurturing workflows.
• Proficiency with LinkedIn Ads, Google Ads, and Meta Ads platforms.
• Experience working with analytics, attribution, and dashboarding tools, supported by disciplined UTM tracking practices.

Preferred Experience

• Experience managing webinar platforms such as Zoom, Microsoft Teams, or similar solutions.
• Exposure to programmatic advertising and additional paid acquisition channels.
• Knowledge of account-based marketing (ABM) strategies and advanced audience segmentation.
• Advanced analytical capabilities, including SQL or spreadsheet-based attribution and performance modeling.

Personal Attributes

• Revenue-focused mindset with a strong understanding of funnel performance and business impact.
• Strategic thinker with excellent analytical and problem-solving abilities.
• Strong attention to detail and commitment to data accuracy.
• Proactive, resourceful, and comfortable taking ownership of outcomes.
• Excellent written and verbal communication skills.
• Collaborative, adaptable, and dependable team player.

Responsibilities

Paid Media (Brand & Performance)

• Plan, execute, and optimize paid campaigns across multiple digital advertising platforms.
• Lead creative testing initiatives, including the development of ad creative briefs and performance-driven iterations.
• Manage audience segmentation, bidding strategies, budget allocation, and campaign pacing to maximize results.

Funnel & Lifecycle

• Own the marketing-qualified lead (MQL) funnel and drive progression through nurturing and sales qualification stages.
• Manage webinar promotion, setup, and execution as a core demand generation channel.
• Develop and manage lead magnet strategies, ensuring content assets effectively support pipeline growth and conversion objectives.

Measurement & RevOps

• Own HubSpot configuration and optimization, including lifecycle stage management and lead scoring frameworks.
• Establish and maintain robust attribution models through disciplined UTM governance and tracking standards.
• Build and maintain dashboards that provide actionable insights and support data-driven decision-making.
• Analyze campaign performance and implement optimizations to improve conversion rates, efficiency, and pipeline contribution.

How we take care of our team

💰 Get paid in Australian Dollars
🏥 Medical insurance from day one for you + spouse (or parents if unmarried)
🩺 Generous OPD coverage from doctor visits to all your medical needs
🏡 Home office setup allowance to build your ideal workspace
🌐 Internet allowance to keep you connected
💪 Gym & wellness allowance to stay fit and balanced
🎉 Work hard, play hard – regular team events & engagement activities
🧠 Diji Assist – Mental health & counseling support when you need it
📚 We invest in you – reimbursement for industry certifications
🗣️ Open-door culture – your ideas and feedback always matter
🌍 Flexible work – home or office, wherever you do your best work
🏆 Rewards & recognition that actually recognize you
🥳 Great christmas & financial year-end parties to unwind with your loved ones