Data Analytics Specialist (Web Analytics & Conversion Optimization)
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AI Summary
Analyze website performance and user behavior using GA4 and GTM to identify optimization opportunities. Develop data dashboards and conduct A/B testing to improve conversion rates and user engagement.
At LearnTastic, data is at the heart of every strategic decision. As a Data Analytics Specialist (Web Analytics & Conversion Optimization), you will play a critical role in driving business growth by transforming data into actionable insights that enhance user experience, optimize digital performance, and improve conversion outcomes. You'll collaborate with a high-performing team of marketing, product, and technology professionals in a fast-paced, innovation-driven environment where your expertise will have a direct and measurable impact.
Key Responsibilities
- Analyze website performance and user behavior using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Monitor key performance indicators (KPIs), conversion funnels, and user journeys to identify optimization opportunities.
- Develop dashboards and performance reports using Looker Studio, Power BI, or similar visualization tools.
- Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve user engagement and conversions.
- Implement, validate, and maintain event tracking and conversion tracking to ensure data accuracy.
- Partner with Marketing, Product, and Web Development teams to provide data-driven recommendations.
- Present analytical findings and strategic insights to support business and marketing objectives.
Required Skills:
- Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Proficiency in Looker Studio, Power BI, or Tableau for dashboard creation and data visualization.
- Strong knowledge of SQL, Microsoft Excel, and website performance analysis.
- Hands-on experience with Conversion Rate Optimization (CRO), A/B testing, and user behavior analysis.
- Experience implementing and managing event tracking, conversion tracking, and analytics frameworks.
- Solid understanding of website analytics, customer journey analysis, and conversion funnel optimization.
- Excellent analytical, problem-solving, and communication skills with the ability to present actionable insights.
- Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field.
Location
- Remote
Employment Type
- Full-time
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