Data Analytics Specialist (Web Analytics & Conversion Optimization)

At LearnTastic, data is at the heart of every strategic decision. As a Data Analytics Specialist (Web Analytics & Conversion Optimization), you will play a critical role in driving business growth by transforming data into actionable insights that enhance user experience, optimize digital performance, and improve conversion outcomes. You'll collaborate with a high-performing team of marketing, product, and technology professionals in a fast-paced, innovation-driven environment where your expertise will have a direct and measurable impact.

Key Responsibilities

• Analyze website performance and user behavior using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Monitor key performance indicators (KPIs), conversion funnels, and user journeys to identify optimization opportunities.
• Develop dashboards and performance reports using Looker Studio, Power BI, or similar visualization tools.
• Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve user engagement and conversions.
• Implement, validate, and maintain event tracking and conversion tracking to ensure data accuracy.
• Partner with Marketing, Product, and Web Development teams to provide data-driven recommendations.
• Present analytical findings and strategic insights to support business and marketing objectives.

Required Skills:

• Strong expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Proficiency in Looker Studio, Power BI, or Tableau for dashboard creation and data visualization.
• Strong knowledge of SQL, Microsoft Excel, and website performance analysis.
• Hands-on experience with Conversion Rate Optimization (CRO), A/B testing, and user behavior analysis.
• Experience implementing and managing event tracking, conversion tracking, and analytics frameworks.
• Solid understanding of website analytics, customer journey analysis, and conversion funnel optimization.
• Excellent analytical, problem-solving, and communication skills with the ability to present actionable insights.
• Bachelor's degree in Analytics, Computer Science, Marketing, Business, or a related field.

Location

• Remote

Employment Type

• Full-time