DACH Marketing Manager

👋 Who are we?

Nordhealth (OB:NORDH) is the leading provider of cloud-based Practice Information Management Software (PIMS) to veterinary and therapy professionals.

Over the last three years, we have grown our Annual Recurring Revenue (ARR) and team size by almost 10x. Today, more than 30,000 therapy and veterinary professionals use our software everyday to help treat over 20 million patients annually across 35+ countries. It’s been an exciting growth journey so far and we are just getting started. Our mission is to enable healthcare professionals to deliver better patient care through software, with a goal to help serve over 200 million patients by 2030. In support of this growth mission, in May 2021, Nordhealth raised €120M through a public-listing on Euronext Growth Oslo stock exchange.

Nordhealth is a remote-first company, headquartered in Helsinki, Finland. Our 430+ employees work either remotely or from offices/collaboration hubs. While our market presence is currently strongest in the Nordics, our customer base is rapidly growing in North America and Europe, with clients in the US, UK, Spain and many others. For more information, visit our company’s website at www.nordhealth.com

About the role

We're looking for a German-speaking Marketing Manager to own end-to-end marketing for Vetera, our veterinary PMS for the DACH region. You'll be the marketing lead for Vetera inside the broader Provet team, operating as a one-person generalist across product marketing, customer communications, campaigns, sales enablement, and events.

Your most immediate priorities are picking up leading the Vetera launch in DACH, scoping marketing support for a potential Vetera launch in ANZ, and bringing in-house the responsibilities currently held by an external consultant. This role sits within a wider marketing function that includes performance marketing, growth, content, and product marketing partners. You'll work alongside those teams while owning the day-to-day Vetera marketing function on your own.

This is a high-ownership role for someone who thrives in a fast-moving SaaS environment, can run multiple workstreams in parallel, and wants to put their fingerprint on a product entering its next phase of growth. 🚀

You'll report directly to the VP of Marketing.

Your key responsibilities include

• Own the Vetera DACH go-to-market plan from positioning through launch execution, working cross-functionally with product, sales, and customer success

• Plan and execute integrated marketing campaigns across email, organic social, partner channels, and offline programs, working with performance marketing on paid

• Lead product marketing for Vetera, including positioning, messaging, competitive intelligence, launch assets, and customer-facing collateral

• Build and run customer communications, including lifecycle programs, release announcements, and retention initiatives in German and English

• Partner with the DACH sales team to deliver enablement materials, playbooks, battle cards, and competitive resources that move pipeline and win rates

• Plan and execute the Vetera event calendar across DACH, including industry trade shows, customer events, and webinars

• Manage agency, freelance, and consultant relationships where needed to extend capacity

• Track and report on marketing performance, tying activity back to pipeline, retention, and revenue outcomes
  

What will help you to be successful in this role?

Ideally, you have already gained some experience from working in a fast growing, global SaaS company. In addition, our humble wishlist includes:

• You're based in Europe

• Fluent in German and English (both written and spoken)

• Generalist marketing background with hands-on experience across product marketing, campaign management, customer communications, sales enablement, and events

• Proven track record running product launches or go-to-market motions in B2B SaaS

• Comfortable operating as the sole marketer on a product or business unit while collaborating with shared functions like performance marketing, growth, and content

• Strong project management skills and the ability to balance competing priorities across multiple concurrent workstreams

• Excellent written communication in both German and English, with the ability to localize messaging for DACH audiences

• Data-literate and outcome-oriented, with a clear view of how marketing activity connects to commercial results

• Willingness to occasionally travel within the DACH region (and potentially internationally) for events, customer visits, and team gatherings

• Bonus point: experience marketing to veterinary professionals, or in adjacent verticals such as healthcare, life sciences, or vertical SaaS for clinical practices
  

What’s in it for you?

At Nordhealth, we do things a little bit differently. We value continuous improvement, diverse teams and autonomy which drive our collaboration. Our global healthcare domain is rapidly developing and we are seeking colleagues who enjoy working in this type of environment. 🌎

In addition, we offer:

• The chance to work in a meaningful industry and in a fast-growing, global company on a path to changing digital healthcare

• Competitive compensation and benefits

• Learning and professional growth opportunities

• The tools you need, and enjoy using

• Frequent company events and talented colleagues from around the world

If you enjoy working in a fast-growing and international environment with the possibility to make an impact, this might be the perfect job for you. Apply now! We'll fill the position as soon as we find the right person. 

Recruitment Fraud Alert

Nordhealth only communicates with candidates through our Applicant Tracking System (Teamtailor: @ finnishnetsolutions.teamtailor-mail.com) or via official @nordhealth.com emails (e.g. name.surname@nordhealth.com or careers@nordhealth.com). We post roles only on our Careers page, LinkedIn, and trusted job boards. Contact from any other source should be considered suspicious. If you are contacted by someone claiming to represent Nordhealth and you are unsure of their legitimacy, please contact us directly at careers@nordhealth.com. Your safety and trust are very important to us!