Customer Marketing Manager

W are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re-enrollment in future training sessions and accelerate prepay burn-down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle-driven experiences that deepen customer relationships and maximize the value of existing accounts.

Key Responsibilities

 Design and execute customer marketing programs and journeys aimed at re- engagement, re-enrollment, and prepay burn-down activation

 Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles

 Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns

 Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies

 Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications

 Create compelling messaging and content tailored to past customers at various stages of their lifecycle

 Track and report on customer marketing KPIs including re-enrollment rates, campaign engagement, and prepay utilization

 Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach

 Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevant

Ideal Candidate

 5+ years of experience in customer marketing, lifecycle marketing, or retention marketing

 Strong understanding of customer journey mapping and marketing automation principles

 Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua)

 Proven ability to collaborate cross-functionally with sales, product, and multiple marketing teams

 Data-driven mindset with the ability to interpret customer engagement data and translate it into actionable programs

 Excellent communication and stakeholder management skills

 Experience in B2B, SaaS, or professional training/education environments is strongly preferred

 Familiarity with prepay or subscription-based business models is a plus