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AI Summary
Develop and execute engagement strategies and customer journeys to drive re-enrollment and prepay burn-down. Collaborate with sales, product, and marketing operations to create personalized, lifecycle-driven experiences for existing accounts.
W are seeking a contract Customer Marketing Manager to develop and execute engagement strategies targeting our existing customer base. This role focuses on building meaningful customer journeys that drive re-enrollment in future training sessions and accelerate prepay burn-down. You will sit at the intersection of marketing, sales, and product — creating personalized, lifecycle-driven experiences that deepen customer relationships and maximize the value of existing accounts.
Key Responsibilities
Design and execute customer marketing programs and journeys aimed at re- engagement, re-enrollment, and prepay burn-down activation
Develop segmented audience strategies in partnership with Geo Marketing Managers to ensure relevance across regions and customer profiles
Collaborate with Marketing Ops and Campaign Ops on the build, deployment, and measurement of automated customer lifecycle campaigns
Work closely with Sales teams to align on account priorities, customer signals, and coordinated outreach strategies
Partner with Product Managers to incorporate new course offerings, certifications, and learning paths into customer communications
Create compelling messaging and content tailored to past customers at various stages of their lifecycle
Track and report on customer marketing KPIs including re-enrollment rates, campaign engagement, and prepay utilization
Identify opportunities to leverage customer data and behavioral signals to trigger timely, relevant outreach
Support customer advocacy initiatives including testimonials, case studies, and referral programs where relevant
Ideal Candidate
5+ years of experience in customer marketing, lifecycle marketing, or retention marketing
Strong understanding of customer journey mapping and marketing automation principles
Experience working with CRM and MAP platforms (e.g., Salesforce, HubSpot, Marketo, Eloqua)
Proven ability to collaborate cross-functionally with sales, product, and multiple marketing teams
Data-driven mindset with the ability to interpret customer engagement data and translate it into actionable programs
Excellent communication and stakeholder management skills
Experience in B2B, SaaS, or professional training/education environments is strongly preferred
Familiarity with prepay or subscription-based business models is a plus
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