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AI Summary
CRO Manager
In this role, you will work with our digital team, offline team and clients to define landing page optimization & conversion rate optimization strategies—creating testing roadmaps, overseeing the end-to-end design and development of web pages, managing the testing process using common testing platforms like VWO, and performing data analysis to continuously refine web page strategy. A majority of your time will be spent on client-specific responsibilities.
- Lead CRO and/or LPO discussions and strategy with your clients
- Lead CRO/LPO client and partner communications through Slack, video calls, and emails
- Work with other members of the CRO team to manage the implementation and performance of landing page and/or website testing for your book of 4 to 6 clients
- Create tests, complete test analysis and report on test results
- Find optimization opportunities, using qualitative and quantitative data (Google Analytics & Microsoft Clarity)
- Work directly with our design and engineering teams to set project timelines, and effectively prioritize based on impact, effort, and available resources
- Audit analytics sources, and troubleshoot common issues. Effectively escalate any uncommon issue to internal or external subject matter experts
- Work with your cross functional team to strategize and test high converting pages to form a holistic approach for your clients
- Understanding of growth/digital marketing to create cohesive, big picture strategies that take into account user intent, channel type, audience and ad strategy, and other basics including:
- Media buying KPI's & event optimization/learning phase tactics
- Creative strategy and testing cadence & process
- Growth marketing reporting & analysis
- Social & Search campaign analysis in Google Analytics
- Prospecting vs. Retargeting audience behaviors and traffic distribution
- Branded Search vs. Non-Branded Search campaign behaviors
- Social & Search Pixel lookback windows & audience segmentation
Requirements:
- 2-3+ years of full-time experience working in CRO or similar role, ideally within an agency/client environment
- Travel expectations: rare, with the possibility of up to 1 event per year
- Ability to efficiently analyze data for insights and generate hypotheses for fast iteration testing, optimizing for conversion rate and other applicable KPIs
- 1+ year experience using A/B testing tools (ex: VWO, Optimizely, AB Tasty)
- Working knowledge of paid marketing channels including but not limited to paid social (ex: Facebook, TikTok, Snapchat), SEM (ex: Google Ads)
- Highly proficient (2+ years experience) using web analytics tools (ex: Google Analytics)
- Understanding of tag managers (Google Tag Manager, Segment), pixel implementation, site tracking tools
- Proficient in Excel/Google Sheets
- Excellent project management skills and ability to self-manage time and work schedule
- Experience with larger cross-functional teams & projects is a plus
- Positive, flexible, and well organized to thrive in a fast-moving environment and meet challenging deadlines
- Excellent communication and interpersonal skills with an aptitude for building strong working relationship
Compensation is commensurate with experience.
About Us
BMG360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data-driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk. From creative development to analytics, media strategy to revenue optimization, BMG360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.
Why BMG360?
BMG360 has been a leader in the industry since 2003, and we are growing exponentially.This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG360 so company-wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast-paced environment to work and grow your career. At BMG360 you’ll have the opportunity to work as part of a close-knit team, working towards a common goal.
We are an equal opportunity employer and are committed to building a diverse and inclusive team. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
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