CRO Copywirter

CRO Copywriter

Primal Queen
Full-Time | Remote

About Primal Queen

Primal Queen is a fast-growing 9-figure women’s wellness brand built on education, trust, and performance-driven marketing.

We’re looking for a CRO Copywriter who understands that copy isn’t about sounding clever—it’s about driving measurable action.

This role is for someone who lives at the intersection of consumer psychology, direct response copy, conversion optimization, and data. You’ll own messaging across landing pages, funnels, advertorials, offers, and customer journeys—with every word tied directly to conversion performance.

What You’ll Own

Conversion Copywriting

• Write and optimize:
  • Landing pages
  • Product pages
  • Advertorials
  • Upsell/downsell flows
  • Subscription funnels
  • Offer pages
• Develop messaging frameworks tailored to awareness levels, objections, and customer psychology

Testing + Optimization

• Build and execute structured A/B testing roadmaps
• Create hypotheses based on user behavior, analytics, and market insights
• Analyze test results and iterate messaging accordingly

Research + User Behavior Analysis

• Analyze:
  • Heatmaps
  • Session recordings
  • Scroll depth
  • Funnel drop-offs
  • Survey responses
• Conduct or support usability testing and customer interviews
• Turn customer language into conversion-driven messaging

Cross-Functional Collaboration

• Partner with:
  • CRO team
  • Designers
  • Media buyers
  • Product team
  • Growth team
• Ensure copy aligns with UX, visual hierarchy, and overall funnel strategy

What We’re Looking For

• 4+ years in direct response copywriting, CRO copywriting, or growth marketing
• Strong track record improving CVR, AOV, subscription conversion, or funnel performance
• Deep understanding of:
  • Consumer psychology
  • Behavioral economics
  • Offer positioning
  • Objection handling
• Hands-on experience with:
  • Hotjar
  • VWO
  • GA4
  • Microsoft Clarity
  • Other testing / analytics tools
• Experience in supplements, wellness, beauty, or women’s health is strongly preferred

Bonus Points

• Experience scaling 8–9 figure DTC brands
• Experience with subscription products
• Background in paid media creative or advertorial funnels
• Understanding of TOF / MOF / BOF messaging

What Success Looks Like

• Measurable lift in landing page conversion rates
• Stronger AOV and subscription conversion
• A clear and scalable testing roadmap
• Messaging frameworks that improve customer trust and buying behavior