CRM & Retention Specialist

Stay Group is an innovative Marketing company with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry. Currently, we are looking for our perfect CRM & Retention Specialist to join our team and help us build meaningful customer journeys, improve engagement, and maximize retention across multiple communication channels.

Requirements

At least 2 years of experience in CRM, Retention, Lifecycle Marketing, or Email Marketing, preferably within the iGaming industry.

Experience working with CRM platforms and customer communication tools.

Strong understanding of customer lifecycle management, segmentation, and retention strategies.

Hands-on experience creating and managing email campaigns, automated customer journeys, trigger campaigns, and communication funnels.

Experience with A/B testing and analyzing campaign performance.

Understanding of key CRM metrics such as Open Rate, CTR, Conversion Rate, Bounce Rate, Unsubscribe Rate, and Customer Engagement.

Strong analytical mindset with the ability to interpret campaign performance and suggest data-driven improvements.

Experience collaborating with Product, Design, Content, and Marketing teams.

Excellent organizational skills with the ability to manage multiple campaigns simultaneously.

Upper-Intermediate English level or higher.

Responsibilities

• Create, launch, and manage customer communication campaigns across all available CRM channels.
• Develop and maintain communication templates, ensuring technical accuracy and consistent delivery.
• Build, optimize, and monitor automated customer journeys, trigger campaigns, onboarding, retention, and reactivation flows.
• Collaborate with the CRM Manager to improve customer segmentation and lifecycle communication strategies.
• Monitor campaign performance by analyzing key metrics such as delivery rate, open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate.
• Generate regular reports, identify optimization opportunities, and proactively propose new hypotheses to improve communication effectiveness.
• Coordinate with Design and Content teams by preparing detailed tasks and ensuring high-quality campaign assets.
• Work closely with Product, Marketing, and Creative teams to deliver relevant and personalized customer communications.
• Participate in A/B testing initiatives and continuously optimize customer engagement.
• Contribute to the growth of the subscriber base while maintaining the lowest possible unsubscribe rates across all communication channels.

Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.