CRM Manager

CRM Manager

Make systems work smarter. Make impact go further.

At Rethink Mental Illness, we believe everyone severely affected by mental illness deserves a better quality of life. Behind every service we deliver and every supporter we engage is the data, systems and insight that power our work.

The Business Improvement & Technology directorate was formed in January 2026, bringing together Technology & Business Systems with Compliance, Quality, Audit and PMO. This new directorate has an exciting purpose to drive real, meaningful change across the organisation. It will play a key role in improving how we work, maintaining compliance, shaping and strengthening our technology, systems, and data to deliver quality services, demonstrate our impact and enable strategic planning & delivery.

We’re looking for a CRM Manager to lead and evolve our Dynamics 365 CRM platforms—ensuring they are efficient, user-friendly and ready to support our future ambitions.

This is a pivotal role where you’ll combine technical expertise, leadership and stakeholder collaboration to drive real organisational impact.

What you’ll be doing

You’ll take ownership of our CRM ecosystem and help shape how we use data and systems across the organisation.

In this role, you will:

• Lead the management, optimisation and development of our Dynamics 365 CRM platforms
• Act as a trusted partner to stakeholders, understanding needs and translating them into effective solutions
• Drive improvements to processes, customer journeys, reporting and data capture 
• Manage and develop a team of CRM specialists, supporting a high-performing and collaborative culture 
• Oversee CRM projects, upgrades and enhancements, ensuring robust testing and delivery
• Champion data quality, governance and compliance, including GDPR and best practice
• Work across teams to ensure CRM supports service delivery, fundraising, marketing and compliance
• Collaborate with external partners to deliver value and innovation 

What you’ll bring

We’re looking for someone who combines strong technical expertise with people leadership and a passion for continuous improvement.

You will have:

• Proven experience managing CRM systems (ideally Dynamics 365 / Power Platform) in a complex environment
• Experience leading CRM projects, enhancements and system development 
• Strong understanding of data management, integrations and compliance
• The ability to work with and influence stakeholders at all levels 
• Experience managing or mentoring teams or specialists
• Excellent problem-solving and communication skills

Bonus if you have:

• Experience in the charity or fundraising sector
• Knowledge of platforms like JustGiving, Enthuse or Eventbrite
• Familiarity with Agile/SCRUM methodologies

Why join Rethink Mental Illness?

You’ll be part of a team that is transforming how technology and data support our mission.

We are committed to:

• Connecting – Working together and supporting each other
• Being accountable – Delivering on what we promise
• Respecting everyone – Ensuring every voice counts
• Evolving – Continuously improving how we work
• Driving success – Delivering results that matter 

Most importantly, you’ll contribute to meaningful work that directly improves the lives of people affected by mental illness.

Ready to make a difference?

If you’re passionate about using CRM and data to drive real-world impact—and want to lead systems that support life-changing services—we’d love to hear from you.

Why Work With Rethink Mental Illness?

At Rethink Mental Illness, we believe that when you feel supported, you can make the biggest difference. That’s why we offer a range of benefits to help you thrive:

• Inclusive Culture: Join staff networks that champion diversity and inclusion.
• Wellbeing Support: Access our Wellbeing Hub, Employee Assistance Programme, and the Unmind mental health app.
• Recognition & Rewards: Enjoy discounts, cashback offers, and celebrate achievements through our PULSE platform.
• Flexible Working & Generous Leave: Starting at 25 days annual leave (plus bank holidays and your birthday off), with options to buy or sell extra days.
• Learning & Development: Grow your career with structured onboarding and training opportunities.
• Financial & Family Support: Contributory pension scheme, enhanced family leave, and travel benefits like season ticket loans and cycle-to-work schemes.
• Referral Bonus: Earn up to £300 for introducing someone to our team.

Diversity, Equity, Inclusion 

Diversity is important to us, and we appreciate difference through difference, inclusiveness and belonging. It gives us a deeper understanding of the world, our society and the diverse communities we’re working with. By including everyone, we are able to draw on the unique experiences and expertise of our people to help shape and enrich our workplace and improve our services. One way we are doing is through our valued staff networks which play a critical and highly valued role in keeping us focused on creating a diverse, inclusive and engaged employer.  We recognise and support staff networks and support groups for our ethnically diverse and LGBTQIA+ colleagues. We are also proud to have been awarded Disability Confident Employer status and are a signatory to the Business in the Community Race at Work Charter. 

We aim for our workforce to reflect the diversity of the communities we serve; for those who work for us to feel heard, valued and feel they belong; and for our work to help tackle wider mental health inequalities. We therefore actively encourage and welcome applications from everyone, including applicants with lived experience of mental illness, those who are Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, Intersex, Asexual and any other gender identity not expressed here (LGBTQIA+); people who are neurodiverse, have a health condition, or a disability or hidden disability and people from an ethnically diverse background - regardless of your age, religious or spiritual belief, sexual orientation, marital status, veteran status, pregnancy, political view or socio-economic status.

Becoming a truly anti-racist organisation 

We have an ambition of become a truly anti-racist employer, campaigning organisation and service provider - and in our efforts to influence policy and wider societal factors impacting on mental health set out in our anti-racist statement . We have designed a multi-year anti-racist programme of work contained in our Race Equality Action Plan which demonstrates our intention to hold ourselves accountable and be judged on our progress on becoming a truly anti-racist organisation.