CRM Analyst

Bringing people back from boredom since 1994.

Parimatch is an online entertainment company with 30+ years in the game.

We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.

With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.

We are looking for a CRM Analyst to drive and elevate our analytical expertise within the CRM domain. In this role, you will support key strategic initiatives aimed at user retention, optimizing communication channels, and boosting the overall efficiency of our CRM activities.

This position is ideal for someone who loves diving deep into data, uncovering actionable insights, evaluating CRM mechanics, and actively fostering a data-driven decision-making culture across the team.

Hard Skills & Qualifications

• Experience: 3–5+ years of proven experience in data analytics, specifically within CRM, Marketing, or Product environments.

• SQL Mastery: Advanced proficiency in SQL for extracting, manipulating, and analyzing complex datasets.

• BI Tools: Hands-on experience building and maintaining dashboards using BI platforms (such as Power BI, Tableau, Looker, or Metabase).

• Customer Analytics: Solid track record in analyzing user behavior, customer journeys, and key product metrics.

• CRM Metrics: Deep understanding of CRM performance, user engagement, and retention indicators ($Retention Rate$, $Churn$, $LTV$, $Cohort Analysis$).

• Big Data: Experience working comfortably with large-scale, high-volume datasets.

• Experimentation: Strong grasp of statistical methods and best practices for setting up, executing, and evaluating A/B tests.

• Business Acumen: Ability to translate complex data into clear, actionable business recommendations.
  
  Mindset:

  • Exceptional systematic and analytical thinking to break down complex issues.

  • High level of independence, responsibility, and ability to thrive with ambiguous or loosely defined tasks.

  • A self-starter attitude with a strong sense of initiative and sharp attention to detail.

  • Excellent presentation and storytelling skills—you can confidently pitch your findings and back up your recommendations with data.

  • Focused on the "why" behind the data, always aiming to drive tangible business value and impact.

    
    What You Will Achieve:

  • Key Expert Status: Become a core analytical cornerstone and go-to expert for the entire CRM direction.

  • Data-Driven Impact: Work with massive data volumes where your insights directly shape and steer real-world business decisions.

  • Freedom to Innovate: Enjoy a high degree of autonomy to introduce automation, AI-driven solutions, and cutting-edge analytical frameworks.

  • Strategic Growth: Play an active role in scaling one of the company's most vital, strategic growth vectors.

  • Visible Results: See the direct impact of your day-to-day work reflected in improved retention, higher engagement, and core business metrics.

  • Professional Evolution: Collaborate within a mature, high-performing analytics team with vast opportunities for further career and leadership growth.

We care about you:

Vacation: Reset. Recharge. Come back stronger.

Sick Leave Allowance: Health is power. We designed the system to support you.

Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.

Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.

Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.

Generation Program: Focused on boosting the potential of children within our families.

Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.

Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.