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Reach Digital

Creative Strategist

Posted 2 months ago
2-5 years experience
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AI Summary

The Creative Strategist manages the end-to-end creative process, from research and developing ad angles to writing hooks and briefs for editors. They own the creative strategy for 3-5 brand partners, tracking performance and translating platform trends into testable concepts.

ABOUT US

Reach Digital is an AI-first performance marketing agency helping eCommerce and digital product brands scale through creative, paid media, and landing pages. We are a true growth partner - going deep with brands to become integrated into their marketing team. We drive real growth by combining data, testing, and new ideas.

We're a fully remote team of creatives, editors, and growth strategists. We care about the work, and care about being the best at what we do.


THE ROLE

As a Creative Strategist at Reach, you own the creative end-to-end. You'll do the research, develop ad angles, write hooks, and build creative briefs that our editors execute, working directly with our brand partners and growth/design teams.


WHAT WE'RE LOOKING FOR

  • You have 2+ years of digital marketing experience
  • You understand paid media and the types of content that converts
  • You enjoy brainstorming ad angles and concepts, then bringing them to life
  • You are detail-orientated, organized and able to manage multiple projects simultaneously
  • You're willing to learn and get better even when that means giving and receiving feedback
  • You are comfortable communicating learnings with both team members and clients
  • You're genuinely passionate about creative strategy and staying on top of what's working -- you do this because you want to, not because you have to


WHAT YOU'LL BE DOING

  • Analyzing performance, brainstorming ad angles and hook variations, and writing new briefs weekly for the editing team to produce
  • Owning the creative strategy for your brand partners, including a living strategy doc that tracks angles, performance, and what to test next
  • Staying current on platform trends, winning ad formats, and policy changes, and translating that into testable concepts for your accounts
  • Working with 3-5 brand partners at a time, with a focus on going deep into their creative and building new winning ads


WHAT TO EXPECT FROM US

  • Growth: We invest in the people who invest in the work. Expect regular creative reviews, direct feedback, and room to grow into senior roles as Reach scales.
  • Weekly Calls & Creative Training: Weekly team check-ins, creative reviews and training sessions. Calls are typically held between 12pm–6pm EST on weekdays.
  • Generous PTO and benefits policy
  • Fully remote role (working US hours)

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