Creative Strategist - 20hrs+/week - freelance % 100% remote - eCom home decor brand

For one of my clients — a multi-million eCommerce company with two strong brands in the premium home decor space — we’re currently looking for an experienced Freelance Creative Strategist with strong DTC experience.

We’re looking for someone who understands performance-driven creative strategy, knows how to develop winning ad concepts for Meta, and can combine data with strong storytelling and visual thinking. Experience in the home decor / interior space is a strong plus.

You’d be working across two unique brands: Skull Bliss and Noro Arts.

Tasks

• Develop creative strategies and concepts for performance campaigns across Meta (and occasionally other platforms such as AppLovin or Google) for our brands Skull Bliss and Noro Arts
• Analyze campaign performance, market trends, and competitor activity to generate data-driven creative insights
• Write clear, actionable creative briefs for our content team and collaborate closely with designers, video editors, and videographers
• Develop storylines, hooks, and visual directions for new ads (both video and image formats)
• Identify creative test hypotheses and translate key metrics (CTR, hook rate, ROAS, etc.) into actionable improvements
• Continuously optimize existing creatives based on performance data
• Research social media and advertising trends to refine and evolve our brands’ creative direction

Requirements

• Experience in Creative Strategy, ideally in a performance-driven environment
• Strong analytical mindset with the ability to connect data to creative decisions
• Proven experience in writing creative briefs and collaborating with performance and design teams
• A conceptual thinker with a strong sense for storytelling, visuals, and hooks that resonate on Facebook and Instagram
• Very good English skills, both written and spoken
• Organized, proactive, and self-motivated, with the ability to prioritize and manage multiple projects efficiently

Benefits

• 100% freelance & fully remote work
• A very driven, ambitious, and fast-moving team
• Extremely steep learning curve and hands-on growth opportunities
• The chance to work closely with experienced operators in the DTC space
• Personal discounts across both brands
• A creative and highly collaborative environment with lots of ownership