Creative Director

About the role

Back on My Feet is seeking a driven, creative, and operationally excellent Creative Director — Marketing & Events to lead the full portfolio of BoMF's national events and own the organization's social media presence. This is a senior, cross-functional role that sits at the intersection of brand, community engagement, and fundraising — bringing BoMF's mission to life on race courses, in ballrooms, and across digital platforms every single day.

The Creative Director will lead end-to-end planning and execution of the organization's event calendar — including 5K races, Marathon Day pre-race brunches, fundraising Bash galas, and activation events — while simultaneously overseeing the strategy, content, and execution of BoMF's national social media channels. The ideal candidate is equally at home building a run-day operations timeline and directing a content shoot; they lead with both creative vision and disciplined project management.

What you'll do

Event Planning & Execution

•      Own the full lifecycle of BoMF's national event calendar — from concept through post-event wrap — including 5K races, Marathon Day pre-race brunches (Philadelphia, Boston, Chicago, New York), BoMF Bash galas, FundRacing activations, and ad-hoc local activation events.

•      Develop and manage event production timelines, run-of-show documents, budgets, vendor contracts, and staffing plans for all national events.

•      Lead on-the-ground execution at flagship events, serving as the primary point of contact for venue partners, vendors, sponsors, and volunteers.

•      Build and manage event registration and RSVP workflows using BoMF's event platforms (OneCause Events, Haku, and related tools), including sponsor benefit management, communications, and site setup.

•      Collaborate with the Senior Director of FundRacing and Development team to integrate fundraising goals into event strategy — including donor stewardship moments, sponsor recognition, and impact storytelling.

•      Coordinate event day sponsorship activation, signage, merchandise, and branded experiences consistent with BoMF's 2026 brand standards.

•      Conduct post-event debriefs, track attendance and revenue performance, and deliver actionable recaps to leadership.

Social Media Strategy & Execution

•      Own BoMF's national social media presence across Instagram, Facebook, LinkedIn, and emerging platforms — setting strategy, managing the content calendar, and ensuring consistent brand voice and visual identity.

•      Develop and execute platform-specific content strategies that grow audience, drive engagement, support fundraising campaigns (e.g., Miles That Matter, Global Running Day), and amplify organizational impact stories.

•      Direct content creation — including copy, graphics, short-form video, and Reels/Stories — working with internal staff, freelancers, and campaign

•      Manage community engagement: monitor channels daily, respond to comments and DMs, and proactively identify partnership and co-creation opportunities with influencers, running community figures, and corporate partners.

•      Build and maintain a content library of member stories, event moments, and mission-driven assets for use across digital and printed channels.

•      Track, analyze, and report on social media KPIs — reach, engagement rate, follower growth, campaign-specific metrics — and continuously optimize strategy based on performance data.

•      Ensure social media content aligns with active fundraising campaigns, BoMF Bash and event marketing timelines, and national brand guidelines.

Brand & Creative Direction

•      Serve as the steward of BoMF's brand identity across all consumer-facing channels — ensuring design, copy, and creative assets consistently reflect brand guidelines.

•      Produce and/or direct creation of marketing collateral including event invitations, sponsorship decks, digital graphics, email assets, and campaign toolkits using Canva and/or Adobe Creative Suite.

•      Partner with national and local market teams to develop locally relevant event and campaign materials while maintaining brand integrity.

•      Manage relationships with freelance designers, videographers, photographers, and production vendors.

Cross-Functional Collaboration

•      Partner with Development, FundRacing, and Program teams to integrate mission storytelling into events and digital content.

•      Collaborate with Territory VPs and local Executive Directors to support chapter-level event execution and local social media co-activation.

•      Work with the Corporate Partnerships team to fulfill sponsor marketing benefits tied to events and digital placements.

Qualifications

Required

•      5–8 years of progressive experience in event production, marketing, or creative direction — ideally within a nonprofit, running/endurance sports, or mission-driven brand context.

•      Demonstrated track record of producing large-scale public events (500+ attendees) from end-to-end, including multi-city or national event portfolios.

•      Hands-on social media management experience across Instagram, Facebook, LinkedIn, and short-form video (Reels, TikTok); proven ability to grow audiences and drive campaign engagement.

•      Strong visual design sensibility with proficiency in Canva; working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere) a significant plus.

•      Experience with event management platforms (OneCause, Eventbrite, Haku, or equivalents) and social media scheduling/analytics tools (Hootsuite, Sprout Social, Later, or equivalents).

•      Exceptional project management skills — comfortable owning multiple concurrent workstreams with competing deadlines; proficiency in project management tools (Asana, Monday.com, or similar).

•      Strong written communication skills with demonstrated ability to craft compelling, brand-appropriate copy across channels.

•      Bachelor's degree in Marketing, Communications, Event Management, Nonprofit Management, or related field (or equivalent professional experience).

Preferred

•      Experience in the running, endurance sports, or fitness industry — personal participation in running or endurance events strongly preferred.

•      Familiarity with peer-to-peer fundraising platforms, FundRacing programs, or cause-marketing campaigns.

•      Experience managing influencer or ambassador partnerships and co-branded content activations.

•      Working knowledge of Salesforce CRM or equivalent donor/constituent management systems.

•      Prior experience with cause or mission-driven brands, homelessness services, or social services organizations.Describe the experience and attributes of the ideal candidate

Travel required 10-15% - higher during peak racing months

Target Salary: $85,000-$105,000