Crafts Product Design Associate

Company: Petra Brands 

Location: Remote

Brand: House of Party

Position Type: Full-Time 

About Petra Brands: 

Petra Brands is a dynamic and innovative company that encompasses a diverse range of brands, including House of Party, Fomin, EveryMood and Roofus Pet. We specialize in creating unique and compelling consumer packaged goods (CPG) in the beauty, personal care, and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion, memories, and a sense of place through captivating brand identities and packaging. 

About The Role: 

We are looking for a creative and detail-oriented Product & Crafts Designer to join House of Party (HOP)—a core brand under Petra Brands specializing in innovative, DIY, and trend-driven party and craft products.

The Product & Crafts Designer will play a key role in designing and developing new craft concepts, DIY activity kits, product packaging, and seasonal collections that reflect the brand’s fun, celebratory, and modern aesthetic. Working closely with the Head of Creatives, this role supports the full product development cycle from ideation to production, ensuring that each craft and party product is retail-ready, visually compelling, and aligned with market trends. 

Key Responsibilities:

1. Craft & Product Concept Design

• Conceptualize, design, and review sampling of creative DIY craft products, activity sets, and party items. 
• Effective use of AI tools in the concept and mockup phase 
• Support in the creation and delivery of biannual retail product catalogs. 
• Track progress of product and craft subcategories (e.g., Pixel Pop, Muddies, Threadies, DIY activity kits, etc.), ensuring deadlines for SKU definition, pricing, packaging, and samples are met. 
• Coordinate with design, sourcing, and marketing teams to ensure all craft materials, assembly instructions, and visuals are ready for internal and retail presentations. 

2. Collaboration & Execution 

• Work closely with the Head of Creatives, Sourcing, and Private Label teams to align on craft design direction, material selection (yarn, clay, paper goods, textiles), and production feasibilit and to ensure craft designs and assembly components meet quality, safety, material, and cost standards. 

• Review physical samples, test assembly/craft mechanics, and provide design feedback during pre-production. 

3. Brand & Aesthetic Consistency 

• Ensure craft product lines, packaging designs, and instructional inserts align with brand guidelines and seasonal themes. 

• Support the development of cohesive craft and party collections that align with broader campaign or retail strategies. 

4. Research & Trend Analysis 

• Stay updated with retail and design trends within the crafts, DIY hobby, party goods, gifting, and lifestyle categories. 

• Benchmark competitor craft kits and propose improvements or innovation opportunities. 

5. Documentation & Handoffs 

• Prepare detailed design specs, product renders, assembly guides/craft instructions, and print-ready files for supplier handoff. 

• Maintain organized design records, templates, and version control for ongoing projects. 

Required Skills & Qualifications: 

• Bachelor’s degree in Product Design, Industrial Design, Graphic Design, Craft/Textile Design, or a related field. 

• 2–4 years of experience in retail product design, craft/DIY product development, packaging, gifting, or seasonal goods. 

• Strong proficiency in using AI tools for conceptualizing and mockups 

• Hands-on passion and expertise in physical crafting techniques (e.g., paper crafts, textiles, clay, DIY kits). 

• Strong proficiency in Adobe Illustrator, Photoshop, and InDesign; familiarity with 3D or mockup tools (e.g., Blender, SolidWorks, Keyshot) is a plus. 

• Good understanding of materials, print processes, dielines, packaging mechanics, and component-based product assembly. 

• Ability to balance creative thinking with practical design execution. 

• Detail-oriented, organized, and able to manage multiple projects simultaneously. 

• Strong communication and teamwork skills—ability to collaborate with creatives, sourcing, and marketing teams effectively. 

• Interest in seasonal trends (Christmas, Halloween, Birthdays, etc.) relevant to the party and craft industries. 

Benefits:  

• Competitive salary and benefits package. 

• Opportunity to work with a dynamic and innovative team. 

• Creative and collaborative work environment. 

• Professional development opportunities and career growth. 

Petra Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.