Copywriter & Landing Page Optimization (CRO) Specialist

We are seeking for an experienced High-Ticket Copywriter & Landing Page Conversion Rate Optimization (CRO) Specialist who can strategically manage and optimize our entire promotion cycle. In this role, you will be responsible for end-to-end funnel refinement: writing genuine sales copy, building high-converting funnels in GoHighLevel, scripting multi-stage email sequences (educational, short-term, long-term nurture, and VSL scripts), orchestrating high-quality video/presentation content, and optimizing Google and Meta Video Ads.

If you love creating clean, visually appealing layouts that blend with heart-felt genuine sales copy accompanied by crisp, authentic imagery (no AI-generated people pics), we want to talk to you. Your goal will be to establish immediate value and build trust, guiding visitors with complex trauma, depression, anxiety, PTSD, sexual assault, on multiple meds and not feeling well to invest in our 7, 14, and 21-day health restoration retreats valued between $5,000 and $15,000 CAD. There is also an easier group for a 5, 7, and 9 Day Health Reboot & Cleanse retreats valued between $3,000 and $6,000 CAD.

Before you read on further, please watch this short 2 min video compilation of Before and after guests stories. https://share.descript.com/view/OR7WsXRDKCW

Please continue if this is the audience you'd love to use your magical skills for to help us gradually heal more souls.

Brief History

For over 20 years, we have solely relied on just websites to generate leads. Retreats. Currently we have one main brand site and three specialized program websites (Emotional Wellness (HYM Site), Quit Smoking, and Health Reboot/Juice Fasting (YWR Site)).

Historically, our main website traffic has converted exceptionally well, yielding a 25% to 40% registration rate from a few consultations. These individuals arrived better understanding of the service/value and much better prepared to do business.

Since 2023, we have run extensive paid traffic tests for YWR & HYM websites. In the fall of 2025, we transitioned to driving Google and Facebook Ads traffic to dedicated HYM landing page with a call-to-action (CTA) to book a "Free Consultation" and in Apr 2026 launched YWR landing page.

The Problem:

While these landing pages generate a number of leads, the lead-to-registration conversion rate dropped to under 5%. Our Program Consultants were wasting valuable time sorting through highly unqualified leads (e.g., individuals with no budget, high no-show rates, or casual browsers unaware of our pricing, schedule dates, or physical location). Rather than capturing premium retreat guests, our ad spend has inadvertently turned our intake lines into a free crisis hotline—particularly via Facebook Ads. It was very disappointing.

We have paused our active Facebook campaigns end of April to step back and re-imagine our strategy. We know the potential of combining paid ads, landing pages, long-form VSLs, and email nurture tracks is massive. However, our current landing pages look unprofessional, feel "shallow," with phone images and fail to appeal to the top 10% income earners who dominate our core target audience on Google Ads.

We need an expert to help us crack the "conversion code," inject market education into our funnels, and deliver pre-qualified, pre-educated leads who are ready to enroll before they ever get on the phone.

Scope of Work & Current Projects

Project YWR: Health Reboot Program (Optimization & Nurture)

• The Goal: Optimize the existing landing page structure and build a comprehensive long-term email nurture funnel. Need a Master Document of all “tags, workflows” to give a copy to the Program Consultants to properly use it 😊 It’s a mess right now.
  • Program Site: yourwellnessretreat.ca
  • Current Landing Page: try.yourwellnessretreat.ca/health-reboot-lp-c (Currently used for Google Ads. It converts, but desperately needs a complete visual, color, and imagery overhaul to eliminate generic AI graphics).
• Deliverables: Redesign layout and imagery, write missing email sequences, and establish workflows for specific user touchpoints (pre-and-post call education, no-shows, cancellations, "too expensive" objections, and "not ready to register" segments).
• Video Sales Letters (VSL): We have recorded scripts available, but the raw production quality is poor. You will help us visualize this content, professionally re-record so it is highly engaging, moving away from a standard, static "talking head" format. (some do not even have proper lighting or very poor background)

Project HYM: Emotional Wellness Program (Optimization & Funnel Unification)

• The Goal: Unify isolated marketing assets currently spread across GoHighLevel and Keap, Box doc, Google Sheets into a single, seamless, high-ticket conversion flow.
  • Program Site: healyourmind.ca
  • Current Landing Page: try.healyourmind.ca/ewr-lp-a (this is a long-form  live copy previously tested on Facebook and Google. We have reverted to this version temporarily to sustain base lead flow).
    
• Deliverables: Visual Polish: Complete color and layout overhaul. Clean up copy presentation and permanently replace all generic AI imagery with professional visuals.
• Master Email/Workflows Blueprint: Create a definitive blueprint map of our complete email funnel. Integrate sequences sitting in Keap (no-shows, cancellations) and in GHL re-engagement campaigns into a unified master workflow.
• Value & Education Sequences: Write new post-consultation to long-term nurture campaigns specifically addressing financial objections ("how to make it possible" financing options) and design time-sensitive special offer campaigns to accelerate decision-making.
• VSL & Social Video Re-imagining: Overhaul our amateur-looking VSL and short-form video strategies. You will layout the concept visualization and project-manage an outsourced videographer whom we will hire to execute your creative vision. The end product must feature high-quality presentation slides and engaging graphics, not just a script read on camera.

Our Tech Stack

• CMS/Hosting: WordPress (Avada Theme + Live Builder) hosted via Hostinger.
• CRM: Keap Classic (used over 12 years (lots built around it, exploring to potentially move to GHL).
• Funnel Infrastructure: Some e-mail sequences on Keap and some on GoHighLevel (used exclusively for landing pages, form captures, opt-in sequences, and initial funnel entry).
• Integrations: Make.com (handles custom webhooks mapping GHL leads over to Keap).
• Internal Operations: FSPortal (our proprietary in-house custom SaaS, directly integrated with Keap for guest records).
• Tracking & Analytics: Stape.io (server-side tracking used for Meta event deduplication across our multi-platform setup), Segmetrics (currently paused), and Mouseflow (user session recording and UX analysis).
• Media Production: Descript (video editing) and SproutVideo (video hosting).
• Ad Platforms: Google Ads & Meta Business Suite (UTM parameters are fully mapped across Google, GHL, and Keap, though they may require your expert eye to audit exact accuracy).

Required Skills & Experience

• High-Ticket Copywriting: Masterful sales copywriting and authentic storytelling skills (both text and video scripts) tailored specifically for visitors searching for health with emotional wellness and/or deep anti-aging, whole body cleansing services in a retreat setting. You write genuine, heart-to-heart professional copy without relying on hollow, hyped marketing buzzwords.
• Writing to Visitors with an Emotional Trauma: Proven track record selling or marketing private services ($5K–$15K CAD value) to visitors that can easily be overwhelmed by too much info. The landing page must build concrete concept-proof before the call occurs. NOTE: many do not have money but are sponsored by the family, friends. Very few take out MediCard loans… but many use our in house payments plan.
• Visual Layout & CRO Expertise: Strong aesthetic eye for clean, modern, mobile-responsive layout designs. You understand how to balance whitespace, typography, clean color palettes, and real imagery to maximize scannability and reading comprehension across all device types.
• Multi-Channel Nurture Design: Ability to blueprint and build logical, complex email in GoHighLevel and/or Keap Classic. We have in house help if needed, to implement the e-mail copy, as long as you provide us the Tags and clear instructions.
• Ad Platform Optimization: Functional understanding of Google Ads and Facebook Ads management, specifically matching ad creative and copy directly to target audience landing page expectations.
• Creative Project Management: Ability to script, storyboard, and direct external assets (like videographers or slide designers) to bring sleek, modern video layouts to life.

Engagement Terms, Compensation & Timeline

• Project Duration: 2 to 3 Months (Immediate Start).
• Contract Type: Milestone-Based Fixed Rate, we'll jointly itemize final deliverables and timeline created on a per project). Subject to your skill set and whether we need to draw on additional professionals, particularly videographer.

How to Apply

If you have the rare mix of heart-centered storytelling skills, robust data logic, and an eye for high-end conversion design, we want to see your work.

Please apply with a brief introductory note outlining your relevant high-ticket experience, along with direct links to live landing pages you have personally designed or written, including any conversion rate data or campaign results you are proud to share.