Copywriter

At Forward, we connect visionary iGaming companies with the industry’s brightest minds, delivering solutions that go beyond the ordinary. From marketing and R&D to technology, VIP customer experience, and data analytics, we handpick talent that empowers businesses to excel on a global stage. We don’t just fill positions, we build partnerships that elevate careers and drive innovation forward.

Role Overview

We are looking for an experienced Copywriter to support the launch of a new iGaming project. The Copywriter will be responsible for creating and adapting high-quality content for product and marketing communications, primarily for a Turkish-speaking audience.

Responsibilities

• Create and edit high-quality copy for iGaming product communications.

• Write content for banners, sliders, emails, pop-ups, notifications, web push, SMS and SMM/Telegram.

• Create engaging promotional copy for casino and other iGaming campaigns.

• Adapt content to different communication channels and character limits.

• Analyse existing materials and develop the product’s Tone of Voice.

• Maintain a consistent Tone of Voice across all communication channels.

• Create content primarily in Turkish and provide English versions for internal use.

• Manage tasks from different teams and departments.

• Prioritise tasks and meet deadlines.

• Handle urgent, time-sensitive requests when needed.

• Use AI tools for research, ideation, drafting and editing while maintaining originality and a natural human tone.

• Proofread and improve content with strong attention to grammar, spelling and detail.

• Support copywriting tasks across different projects when required.

Requirements

• Proven professional experience in Copywriting.

• Proven iGaming / gambling copywriting experience.

• Turkish — C1+ level with excellent written communication skills.

• English — C1+ level.

• Excellent grammar, spelling and attention to detail.

• Experience creating B2C promotional and product communications.

• Strong understanding of audience-focused communication and Tone of Voice.

• Ability to adapt copy for different channels and formats.

• Ability to manage priorities and meet deadlines.

• Strong communication and collaboration skills.

• Experience using AI tools for content creation, editing and research.

• Ability to critically review and improve AI-generated content.

• Nice to have: Russian and/or Ukrainian language skills.