Copy Lead

Location: Antwerp / Amsterdam / Remote within Europe
Experience: 6+ years writing copy and championing big ideas on global brand and/or marketing campaigns

Shape the voice of a global brand

At Loop, we turn a small piece of silicone into something people build an identity around. That only happens because of how we tell the story across every touchpoint, from brand films and Times Square billboards to Tomorrowland collaborations and Amazon product pages.

As our Copy Lead, you'll own and evolve Loop's voice across every channel. You'll partner with our Art Directors and design leads to concept industry leading creative, write across formats, and lead the copy craft inside an in house Studio built to rival the world's best agencies.

The Role

You'll define how Loop shows up through words across every customer touchpoint, from brand storytelling to product launches and performance marketing.

You'll combine conceptual thinking with hands-on execution, balancing bold creative ideas with a deep understanding of channel performance, customer behaviour, and commercial impact. Alongside leading major creative initiatives, you'll coach and develop the copy discipline, helping raise the standard of creative work across Loop.

What You'll Do

• Partner with the art/design leads to concept and execute campaigns across every channel, from brand films and OOH to product launches, collaborations, and always on performance.

• Own and evolve Loop's voice, keeping it coherent from a hero brand film down to a PDP line.

• Write across formats including manifestos, scripts, OOH, paid social, email, and conversion copy with exceptional craft and speed.

• Make copy earn its keep in performance by writing hooks and variants that improve CTR and conversion across Meta, Amazon, and Shopify, and use testing insights to continuously improve.

• Lead and mentor copy talent within Studio, raising the quality of thinking, originality, and execution as the team scales.

• Present and defend creative work confidently to senior stakeholders, grounded in strategy and insight.

• Make sound creative decisions independently across multiple high priority campaigns.

You Won't

• Write channel copy without thinking about the broader brand narrative.

• Sacrifice originality for safe or generic creative.

• Rely on AI instead of developing original ideas and a distinctive voice.

• Focus only on brand craft without understanding commercial performance.

• Wait for perfect briefs instead of proactively solving problems.

• Work in isolation rather than partnering with creative and cross functional stakeholders.

How You'll Succeed

You balance brand ambition with commercial performance, knowing when to tell a powerful story and when to optimize for conversion.

You bring clarity to complex briefs, challenge assumptions, and confidently guide creative conversations with stakeholders across the business.

You combine exceptional writing craft with strategic thinking, constantly raising the creative standard while helping others do the same.

What You'll Bring

• 6+ years writing copy for global brand and/or marketing campaigns, either brand side or at an agency.

• A portfolio spanning film scripts, manifestos, OOH, disruptive activations, and digital campaigns.

• Strong understanding of DTC customer journeys and how copy drives measurable action across Meta, Amazon, Shopify, and email.

• Experience leading or mentoring creative talent.

• Confidence navigating complex stakeholder environments while delivering commercial results.

• Deep interest in culture, including music, fashion, editorial, and live events.

• An authentic writing style with zero tolerance for filler.

Loop isn't for everyone. We might not be a match if you:

• Avoid feedback or collaborative creative development.

• Struggle to prioritise in a fast moving environment.

• Settle for generic work instead of pushing for original, high impact creative.

Still interested?

Great. If you're excited by the opportunity to shape the voice of a global brand, lead an exceptional copy discipline, and create work that people genuinely remember, we'd love to hear from you.