Content Writer

Currently Not Hiring

General Summary

The SEO Content Writer is responsible for crafting high-quality, search-optimized content that aligns with client goals, satisfies user intent, and follows SEO and brand guidelines. This role requires strong writing, research, and collaboration skills to ensure all content produced drives organic visibility and conversion potential while supporting broader digital marketing strategies.

Culture & Values

We live by our core values—T.R.U.S.T.

• Take Action: We move fast and solve problems.
• Results Matter: We focus on delivering outcomes, not just tasks.
• Utilize Resources: We work smarter by tapping into what’s already available.
• Set Expectations: We communicate clearly and proactively.
• Transform Lives: We believe our work makes a lasting impact on our clients and their communities.

Skills Needed

• Exceptional writing and editing skills with the ability to produce clear, engaging, and accurate content across a wide range of industries and topics.
• Write content for a portfolio of ~27 accounts.
• Strong understanding of SEO fundamentals, including keyword research, on-page optimization, content structures, and search intent analysis.
• Excellent communication skills and the ability to adapt tone and voice based on brand guidelines and audience expectations.
• Strong research capabilities to create credible content, even in unfamiliar industries.
• Detail-oriented with strong time and task management skills to handle multiple content projects simultaneously.
• Familiarity with E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness).
• Ability to collaborate effectively with SEO Specialists, Web team, and Client Experience.
• Commitment to self-quality assurance, including reviewing and proofreading own work prior to submission.
• Basic understanding of ClickUp, Jasper, Google Docs, and other tools used in the content production workflow.

Specific Responsibilities

• Write and deliver various types of SEO-optimized content, including:
  • Blog posts
  • Website pages
  • Product descriptions
  • Long-form articles
• Conduct keyword and SERP research to ensure content aligns with user intent and SEO opportunities.
• Follow SEO guidelines provided by SEO Specialists and incorporate:
  • Clear heading structures
  • Internal linking
  • Semantic and supporting keywords
• Optimize existing content to improve visibility, clarity, readability, and conversions.
• Ensure every piece of content is:
  • Factually accurate.
  • Grammatically correct.
  • Consistent with brand guidelines and tone.
• Create and maintain content templates and guidelines for consistency across client deliverables.
• Participate in content brainstorming sessions and proactively suggest innovative ideas.
• Build content clusters that comprehensively cover strategic topic areas.
• Perform self-QA on all content prior to delivery or publishing.
• Write and schedule Google Business Profile (GBP) posts as assigned.
• Document all work and status updates within ClickUp as per fulfillment standards.
• Follow all guidelines and strategic direction provided in the BOA documents for each client.

Monthly KPIs

• 100% of content pieces written as assigned.
• 100% of content pieces published on time.
• 100% of GBP posts written and published per assignment.
• 100% ClickUp documentation completed for all content tasks.
• 100% adherence to established templates and formatting standards.
• 100% of self-QA completed for every written piece before submission or publishing.
• 100% of content pieces meet BOA guidelines in tone, structure, keyword use, and SEO intent.
• Complete 100% of assigned trainings (soft skills or technical) within the established deadlines, as directed by the Chief of Staff or their immediate supervisor, and proactively apply the learnings in their daily responsibilities.