Design end-to-end content experiences for complex product surfaces, including UI copy, onboarding flows, and in-product guidance. Collaborate with cross-functional teams to define content strategy and translate technically complex concepts into user-centered language.
Join the Ads Content Design team and help shape new forms of connection, expression, and utility at Meta's global scale. This role will support Catalog and related products, the central product data and intelligence platform behind personalized ads, business messaging, and shoppable experiences across Meta. You'll help steer how advertisers set up and manage their product data, and partner with cross-functional leads on design systems, quality, cross-surface integrations including AI, and decision making.
This is a short-term employment (STE) position.
Responsibilities
Design end-to-end content experiences for complex product surfaces, including UI copy, onboarding flows, error messaging, and in-product guidance across Meta's technology platforms
Translate technically complex concepts — including AI-generated features, developer tools, and emerging technology capabilities — into clear, user-centered language
Collaborate with product designers, researchers, engineers, and product managers to define content strategy and information architecture for new and evolving product areas
Develop and maintain content frameworks, voice and tone guidelines, and terminology standards that scale across product teams and platforms
Conduct content audits and apply findings to improve consistency, clarity, and usability across product surfaces
Use data, user research, and A/B testing insights to evaluate content effectiveness and iterate on copy to improve user comprehension and task completion
Contribute to team-level content design goals by identifying gaps in existing systems and proposing scalable solutions
Communicate content rationale and tradeoffs clearly to cross-functional partners and leaders, influencing product decisions through well-reasoned content recommendations
Leverage AI tools to accelerate content exploration, prototype copy variations, and streamline documentation and review workflows
Openly share project progress and priorities with key stakeholders, incorporating feedback loops into the content design process
Minimum Qualifications
7+ years' experience in UX writing
Examples of finished wireframes, or design mocks co-authored using design tools, that have been used to drive decision-making within a team
Experience in simplifying and communicating complex ideas to broad audiences in a compelling way
Familiarity with tools for managing and updating content at scale
Examples of work in design systems and systems thinking
Demonstrated experience leading projects with minimal direction and handling a large degree of ambiguity
Preferred Qualifications
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience designing content for AI-powered product experiences, conversational interfaces, or natural language interaction models
Track record of contributing to or establishing content design standards at a team or organizational level
Familiarity with information architecture principles and experience contributing to end-to-end product design processes alongside UX designers
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Move to DESCRIPTION or EXTERNAL_POSITION_DESCRIPTION
Experience working across multiple product lines or platforms simultaneously, adapting content systems to varied user contexts and technical constraints
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience in adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
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