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NUVISTA Mental Health

Content and Creative Specialist

Posted 19 hours ago
60000 - 70000 per year
2-5 years experience
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AI Summary

The Content & Creative Specialist will develop and execute marketing content and creative assets across digital and print channels. They will collaborate with the marketing team to support service launches, campaigns, and ongoing initiatives while maintaining brand consistency.


Content & Creative Specialist

Content & Creative Specialist - Remote

NuVista Mental Health 
Full Time – Shared Services - Marketing.

Reports to: Director of Marketing


About NuVista

NuVista Mental Health is a national network of mental health clinics serving communities across Canada. With locations from coast to coast and a growing portfolio of specialized sub-brands, NuVista is committed to accessible, evidence-based, and patient-centred care.


The Opportunity

The Content & Creative Specialist will support the development and execution of NuVista’s marketing content and creative across digital and print channels. This is a hands-on role for a strong writer and designer who can take a marketing brief or idea and turn it into polished, engaging content and creative assets.

Working closely with the Director of Marketing, Manager of Digital & Performance and Marketing Coordinator, and the Specialist will help bring campaigns, service launches and ongoing marketing initiatives to life while ensuring consistency with the NuVista brand.


Key Responsibilities

Content & Copy 

  • Write and develop copy for websites, landing pages, digital ads, email campaigns, social media and print materials
  • Develop messaging and content for new services, programs and campaigns
  • Adapt and repurpose content across different channels and audiences
  • Support ongoing content planning and development
  • Edit and proofread marketing materials to ensure quality, clarity and consistency

Creative & Design 

  • Design digital and print marketing materials, including brochures, one pagers, flyers, posters and advertisements
  • Develop creative for paid and organic social media campaigns
  • Create presentations and referral materials for internal and external audiences
  • Develop campaign creative and supporting asset suites across channels
  • Maintain and develop branded templates and marketing assets
  • Ensure all creative follows NuVista brand standards

Campaign & Launch Support 

  • Translate campaign briefs and marketing strategies into finished content and creative
  • Collaborate with the Digital & Performance Manager on advertising creative and campaign assets
  • Support marketing launches for new services, programs and products
  • Develop and adapt creative based on campaign needs and performance
  • Liaise regularly with clinics to understand their local needs
  • Action clinic requests to ensure content and creative are relevant and aligned with each community
  • Manage multiple projects and deadlines across the organization


Qualifications

  • 3+ years of experience in marketing, content creation, communications, graphic design or a related field
  • Strong writing, editing and proofreading skills
  • Strong graphic design skills with a good understanding of layout, typography and visual communication
  • Experience creating content for both digital and print
  • Proficiency in Adobe Creative Suite and Canva
  • Experience developing marketing and advertising creative
  • Strong understanding of brand consistency and tone of voice
  • Ability to manage multiple projects and competing priorities
  • Strong attention to detail and ability to work independently
  • Experience in a healthcare, mental health or other regulated environment is considered an asset


What We’re Looking For

We’re looking for someone who is equally comfortable with a blank page and a blank artboard. The ideal candidate is a strong communicator and creative thinker who can take an idea from concept through to execution without needing extensive direction.

You’re organized, collaborative and comfortable working in a fast-paced environment. You have a strong eye for detail, take pride in the quality of your work and understand how content and creative work together to support broader marketing goals.


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