Campaign Manager

Job Title:         Campaign Manager 

Reports To:     Senior Marketing Manager

Department:     Marketing 

Location:         U.S. Remote 

COMPANY BACKGROUND 

Prometric (prometric.com) is a global leader in credentialing and skills development, building the workforce of tomorrow across all industries and professions in 180+ countries with the largest testing center footprint of any assessment provider. With more than 30 years of assessment expertise, innovation, and best-in-class solutions, Prometric changes lives to create a better world. 

JOB OVERVIEW 

The Campaign Manager is responsible for executing and optimizing multichannel marketing campaigns across multiple markets. This role focuses on day-to-day campaign execution, including email marketing, lifecycle campaigns, performance tracking, and the application of AI-powered tools. Reporting to the Senior Marketing Manager, this position translates marketing strategy into launched, measured, and continuously improved campaigns.  

RESPONSIBILITIES 

Campaign Execution 

• Execute integrated marketing campaigns across email, landing pages, and paid channel support. 

• Support campaigns targeting global markets and audiences. 

• Build, QA, launch, and maintain campaign assets using marketing automation and CRM tools, and AI-assisted workflows. 

• Manage campaign timelines and calendars to ensure on-time delivery. 

• Leverage AI tools to streamline campaign setup, content generation, and workflow efficiency. 

Email Marketing 

• Build and deploy email campaigns for lead generation, nurture, and engagement. 

• Apply segmentation by audience type, funnel stage, region, and program. 

• Monitor and report performance metrics including open rates, click‑through rates, and conversions. 

• Execute A/B testing and apply optimizations to improve performance. 

• Maintain accurate campaign setup and data hygiene in CRM and marketing systems. 

Paid & Channel Support 

• Support paid campaign execution through asset coordination, QA, and tracking. 

• Ensure accurate campaign tracking, UTMs, and CRM attribution. 

• Partner with senior team members on performance insights and optimization recommendations. 

Collaboration 

• Work cross functionally with sales, content, design, and web teams. 

• Communicate campaign status, risks, and results clearly and proactively. 

• Support consistent execution across programs and regions. 

QUALIFICATIONS 

Required 

• Bachelor's degree in marketing, business, or related field. 

• 3+ years of experience in campaign marketing, demand generation, or lifecycle marketing. 

• Hands-on experience with:  

• Email marketing and marketing automation platforms (Pardot, Braze, etc.) 

• CRM systems and campaign tracking (Salesforce) 

• Strong organizational and project management skills. 

• Data driven mindset with attention to detail. 

• Ability to manage multiple campaigns simultaneously in a fast-paced environment. 

• Familiarity with AI-powered marketing tools or demonstrated ability to learn and apply AI in campaign execution. 

Preferred 

• Experience supporting global or regional marketing programs in K12 education, assessment, credentialing, or B2B SaaS environments, with an understanding of complex buying cycles. 

• Familiarity with paid media support and attribution models. 

• Experience working closely with sales or SDR teams. 

• Experience using AI tools for content generation, campaign optimization, or marketing analytics.