Campaign Launch Specialist

Media Buyer

Location: Philippines-based, Remote

Reports To: Marketing Support Team Lead

Employment Type: Full-Time, Remote

Compensation: $10.00–$12.00 USD per hour (based on experience and review period)

Hours: Monday-Friday 9:00am-5:00pm EST

Company Description
StemWave is a fast-growing medical device company based in Massachusetts, pioneering orthopedic shockwave technology in the U.S. Our technology is helping change the lives of practitioners and patients by advancing healing and expanding access to effective, non-invasive pain management solutions. Recognized among the fastest-growing privately held companies in 2023 and 2024, we are continuing to expand our team and capabilities to support rapid growth.

We operate at the crossroads of medical device and technology, combining the rigor of a regulated healthcare environment with the speed, ownership, and innovation of a scaling tech company. People are at the center of our growth, and we are building a team of motivated, collaborative individuals who take pride in meaningful work and tangible results.

We hold high standards and believe great performance thrives in an environment that is collaborative, energized, and genuinely enjoyable to be part of. This is a high-ownership culture where strong ideas are welcomed, teamwork matters, and each new hire plays a meaningful role in shaping the organization we are becoming.
Learn more: stemwave.com

Position Summary

The Media Buyer is responsible for managing and optimizing a portfolio of Facebook and Instagram advertising accounts for our healthcare provider clients. You will monitor campaign performance daily, make optimization decisions to keep cost-per-lead in check, and execute creative testing to continuously improve results across the portfolio.

This is a high-volume, high-accountability role. You will be managing a large number of accounts simultaneously and will be expected to know what is happening in each one. You will also communicate directly with the CS team and, when needed, with clients on performance-related matters.

What You'll Do:

Portfolio Management

• Monitor and manage a portfolio of Facebook and Instagram advertising accounts for healthcare provider clients

• Review 100% of assigned accounts a minimum of 3 times per week and take action on any account showing signs of underperformance

• Keep cost-per-lead (CPL) in check across the portfolio - any account with a CPL above $30 over the last 7 days must be reviewed and actioned within 24 hours

• Make timely optimization decisions: rotate creatives, modify audiences, update targeting, and restructure ad sets where needed

• Monitor pixel tracking and conversion events to ensure data is recording correctly across all accounts

Creative testing

• Execute a minimum of 2 structured creative tests per month across the portfolio

• Test variables including ad creative, copy, and audience targeting with the goal of reducing CPL, improving conversion rates, and improving overall performance

• Track test results in the designated tracking sheet and report findings at the weekly team check-in

• Bring forward new testing ideas proactively - use competitor research, ad libraries, and performance data to inform your approach

Client & Team Communication

• Provide performance updates to assigned CS managers the same day they are requested

• Flag accounts with sustained underperformance to the CS team proactively — do not wait to be asked

• Handle client-side issues such as payment errors, ad account restrictions, and page disconnections directly with clients when needed

• Escalate situations that require a structured client call to the team lead

Tools you will use:

• Meta Ads Manager

• GoHighLevel

• Salesforce

• Zoom

• Slack

• Google Sheets

Performance Standards:

• Portfolio review: 100% of assigned accounts reviewed a minimum of 3 times per week

• CPL response: Any account with CPL above $30 over the last 7 days reviewed and actioned within 24 hours

• CS update delivery: Performance updates delivered to the requesting CS manager the same day

• Accuracy: zero tolerance for process errors - every change must be tested and verified before it is considered complete

• Creative testing: minimum 2 structured tests executed per month across the portfolio

What We’re Looking For:

• 2+ years managing Facebook and Instagram ad campaigns

• Hands-on experience with GoHighLevel (GHL)

• Proven track record managing 50+ accounts simultaneously

• Prior experience in a digital marketing agency

• Strong understanding of campaign structure, audience targeting, and bid strategy

• Experience setting up and troubleshooting Facebook Pixel and conversion tracking

• Comfortable reading ad data and making fast, informed decisions

• High attention to detail - you follow process every time, without shortcuts

• Clear written and spoken English for client and team communication

• Available Monday–Friday, 9:00am–5:00pm EST

• Reliable internet and a professional workspace