Business Development Representative

 Posted 3 months ago
     
 $60000 - $75000 per year
  
2-5 years experience
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AI Summary

The representative will execute data-driven outreach strategies tied to marketing initiatives and conduct targeted cold outreach to cultivate high-quality leads for the sales pipeline. Key duties include researching new dermatology practices, verifying contact information, and qualifying prospects based on their tech stack and pain points.

We are seeking a Business Development Representative to serve as a strategic link between our Marketing and Sales teams. In this role, you will execute data-driven outreach strategies tied to marketing initiatives—such as events, webinars, and content downloads—while conducting targeted cold outreach. Beyond campaign follow-up, you will be responsible for researching and identifying new dermatology practices to expand our database. Your primary objective is to cultivate high-quality leads that consistently fuel our sales pipeline.

Essential Duties and Responsibilities:

What You’ll DoCampaign-Based Outreach

  • Conduct outbound calling and emailing campaigns aligned with Marketing initiatives (e.g., following up with webinar attendees or newsletter subscribers).

  • Articulate the value of Ezderm by referencing the specific content or events the prospect engaged with.

  • Provide feedback to the Marketing and Sales teams on which campaigns and messages are resonating best with prospects.

Prospecting & Research

  • Identify and research new dermatology practices that are not currently in our system.

  • Build your own lists of potential clients using research tools (LinkedIn, Google, industry directories) to ensure our database is constantly growing.

  • Verify contact information to ensure we are reaching the right decision-makers.

Lead Qualification

  • Make 50+ outbound calls daily to both cold leads and warm marketing leads.

  • Qualify prospects by analyzing their current tech stack and pain points.

  • Schedule qualified meetings for the Sales team.

Qualifications:

  • You know how to bypass gatekeepers, handle objections, and find the right person to talk to.

  • You are skilled at scouring the internet to find new clinics and contact details that others miss.

  • Since you sit on the Marketing team, you understand how to align your pitch with broader company messaging and branding.

  • You manage your time efficiently in a remote environment and are driven by hitting targets.

Required Qualifications

  • 2+ years of experience in a Business Development, Sales Development, or Lead Generation role.

  • Proven track record of hitting or exceeding call and appointment quotas.

  • Experience researching and building prospect lists from scratch.

  • Strong written and verbal communication skills.

Preferred Qualifications

  • Experience with CRM software (Salesforce, HubSpot) and prospecting tools (ZoomInfo, LinkedIn Sales Navigator, Clay).

  • Background in Healthcare, SaaS, or selling to medical practices.

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