Branded Content Writer, Local

 Posted 2 hours ago
     
 $55000 - $85000 per year
  
2-5 years experience
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AI Summary

Develop branded content and marketing campaigns for local advertising partners using the Smart Brevity style. Create native content for the Axios website, newsletters, and events while collaborating with editors and revenue partners.

The big picture: Axios is a modern media company dedicated to providing trustworthy, award-winning news content in an audience-first format. We are hiring a Local Branded Content Writer to join our brand studio team!

Why it matters: The Local Branded Content Writer will develop branded content for Axios’ local advertising partners. As a member of the Branded Content team, you will work with the Branded Content Editor and local revenue partners to build and maintain thought leadership, community-based, and brand marketing campaigns in our trademark Smart Brevity style.

Go deeper: In this highly collaborative role, we are looking for someone with strong writing and editing skills to create native branded content for local audiences that appears on the Axios website, in our newsletters, and at our events. Our ideal candidate is fast, thorough, able to hit daily deadlines, and works well across teams and markets.

Worthy of your time: With the guidance of an editor, candidates must be able to craft original sponsored content and, where necessary, conduct research on local issues, industries, and communities across a range of brands and markets. Ideal candidates will embody an entrepreneurial spirit, a strong understanding of local audience storytelling, and a passion for Axios’ mission, and have the following skills:

  • Writing experience in a branded, local editorial, or community-focused content capacity
  • Passion for thought leadership, service journalism, and storytelling on behalf of brands
  • Demonstrated ability to research and brainstorm themes and messaging that align with client goals and resonate with specific local audiences
  • Strong understanding of how to translate brand messaging into stories that feel relevant, useful, and authentic in local markets
  • Ability to work across multiple markets, industries, and campaign types while maintaining quality and consistency
  • Experience writing for newsletters, websites, event materials, and social platforms
  • Strong editorial judgment and the ability to identify the most audience-relevant angle within a sponsor’s message
  • Comfort with live interviews to assist in the creation and production of branded content
  • Familiarity working on small creative teams to create client-driven materials
  • Design, infographic, social video or AI-assisted content workflow skills are a plus

Starting salary for this role is in the range of $55,000 - $85,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other benefits.

Axios is committed to embracing artificial intelligence as a core part of how we work. All team members are expected to actively develop AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows.

What Axios brings to the table besides salary:

  • 401(k) with employer match
  • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
  • Employer Health Savings Account (HSA) contribution for the high deductible health plan option
  • Dental and vision coverage
  • Primary caregiver 12-week paid leave
  • Generous vacation policy, plus holidays
  • One mental health day per quarter
  • Annual learning and development stipend
  • $100 monthly work-from-home stipend
  • Tele-mental health services through Headspace
  • OneMedical membership, including tele-health services
  • Personal health advocacy resources through HealthAdvocate
  • Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
  • Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
  • Increased work flexibility for parents and caretakers
  • Virtual company-sponsored social events
  • A strong and positive work environment
  • A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.

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