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The Brand KOL Specialist will assist in identifying and engaging KOLs while managing relationships and communications during events and critical situations. They will also collaborate with cross-functional teams to align influencer strategies with overall public relations goals.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Assist in identifying and engaging KOLs aligned with our brand values.
Support the Brand team in organizing and attending KOL events, meetings, and networking activities.
Act as a liaison between the company and KOLs, ensuring timely and professional communication.
Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
Collaborate with cross-functional teams to align KOL strategies with overall PR goals.
Maintain a professional and presentable image as a representative of the company.
Bachelor's degree in Communications, Marketing, Public Relations, or a related field, with 2–4 years of relevant work experience.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
Presentable, confident, and comfortable attending events and engaging with influencers.
Proactive, detail-oriented, and able to work effectively in a fast-paced environment.
Interest in the crypto/blockchain industry is a plus but not mandatory.
Ability to handle sensitive situations calmly and professionally.
Why Binance
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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