Brand Director

 Posted 3 hours ago
     
5-10 years experience
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AI Summary

Lead the holistic go-to-market lifecycle for product launches, maintenance, and sunset activities. Collaborate with global stakeholders to develop product marketing strategies and create sales enablement content to drive customer acquisition and retention.

Powering the agentic revolution in travel. Sabre is an AI-native technology leader, backed by one of the world’s largest travel data clouds. Built on an open, modular, cloud-native architecture, Sabre serves as the backbone for both established leaders and bold, new disruptors, guiding them to the next age of travel retailing through intelligent, connected, and personalized experiences. With AI at its core and operating at unparalleled scale, Sabre transforms insights into innovation, empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide.



Marketing General Job Description (MUST BE EDITED FOR SPECIFIC JOB POSTING): Team Description The Marketing organization is looking for a highly motivated, experienced marketing leader XXX to join the team. This role requires creating and managing the holistic go-to-market activities and collaborating with a diverse set of global stakeholders within and outside of the Marketing organization. Role and Responsibilities:
  • Support the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, in market maintenance and sunset activities
  • Collaborate across functions and teams to deliver an effective product marketing strategy and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers
  • Have strong cross-team constituent collaboration skills working with sales and product teams
  • Understand the market and competitive landscape to competitively position assigned products and services across all content and digital channels, as well as hosted community events
  • Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos
  • Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content
  • Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes
  • Ability to juggle multiple priorities in a fast-paced environment to deliver results
Qualifications and Education Requirements:
  • Bachelor’s degree in Marketing, Communications, Business or equivalent
  • At least X years of business-to-business product marketing experience
  • Editorial mindset with attention to detail and quality that seeks to understand what audiences consume and how to create it
  • Experience with marketing a product (s) through unique positioning and value-based messaging and effective sales enablement tactics
  • Team mentality within a global matrixed team environment
  • Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment
  • Excellent communication skills, written and verbal
  • Collaborative mindset is a must
  • Domain expertise in the travel industry or with airline and/or travel agency products a plus


We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.



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