B2B Marketing Strategy Partner - Health100

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 helps organizations deliver more coordinated, personalized, and effective healthcare experiences.

As Health100 expands its enterprise presence, we are building a focused partner and B2B marketing function to support strategic partnerships, drive platform adoption, and enable commercial growth across the healthcare landscape.

Position Summary

We are seeking a Marketing Strategy Partner to support Health100’s partner and B2B marketing efforts across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners.

This role is designed for a versatile, execution-oriented marketer who can operate across demand generation, go-to-market execution, and sales enablement, helping translate strategy into high-quality, effective execution that supports commercial outcomes.

The Marketing Strategy Partner will play a critical role in driving awareness, engagement, and lead generation and pipeline development through partner-focused campaigns, while also ensuring Sales teams are equipped with the messaging, tools, and materials needed to effectively communicate Health100’s value.

This individual will work closely with Product, Sales, Digital, and Enterprise stakeholders to ensure partner marketing efforts are aligned, coordinated, and optimized—serving as a key connector across teams and a day-to-day driver of execution and readiness.

Why Health100: 

This is a foundational role with real influence. You’ll help define how Health100 is understood in the market, support meaningful partnerships across healthcare, and build the B2B marketing engine for the future. 

What You’ll Do:

• Support partner and B2B marketing strategy and execution
  Support the development and execution of partner-focused go-to-market strategies across Health100’s key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners
• Drive demand generation and pipeline-supporting marketing activities
  Help plan and execute campaigns and initiatives that generate awareness, drive lead generation, and support pipeline development in partnership with Sales and Commercial teams
• Own sales enablement content and infrastructure
  Develop, organize, and maintain the Health100 sales enablement library, ensuring materials are current, accessible, and aligned to partner priorities and sales needs
  Ensure field teams have the right tools, messaging, and content to effectively communicate value and support sales objectives
• Develop partner-focused messaging and materials
  Translate Health100 capabilities into clear, audience-specific value propositions and supporting materials (e.g., decks, sell sheets, FAQs, case studies) that resonate across partner segments
• Support launches and commercial readiness
  Partner cross-functionally to ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across Marketing, Product, and Sales
• Act as a cross-functional connector
  Work across Product, Sales, Digital, and Enterprise teams to align priorities, surface needs, and ensure marketing and enablement efforts are cohesive and effective
• Incorporate commercial and field feedback to strengthen execution
  Gather and translate feedback from Sales and partner interactions to continuously improve messaging, materials, and go-to-market effectiveness

What Success Looks Like:

• Health100’s partner value proposition is clear, consistent, and effectively tailored across key audiences, supporting strong engagement and understanding
• Demand generation and marketing initiatives contribute to measurable progress in lead generation, pipeline development, and commercial objectives
• Sales teams are consistently equipped with high-quality, up-to-date enablement materials and demonstrate confidence and consistency in partner conversations
• The sales enablement library is well-organized, actively maintained, and regularly used by field teams, with clear alignment to current priorities and messaging
• Partner go-to-market efforts are well-coordinated across teams, with aligned timelines, clear ownership, and consistent execution
• Feedback from Sales and partner interactions is systematically incorporated, improving messaging, materials, and overall go-to-market effectiveness over time

This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC.  Full-time Remote will also be considered.

Required Qualifications 

• 5+ years of experience in marketing, product marketing, partner marketing, or strategy roles, with a track record of supporting go-to-market execution and influencing consumer or buyer behavior
• 5+ years of experience driving or supporting demand generation, campaign execution, or pipeline development efforts in partnership with Sales or Commercial teams
• 4+ years of experience developing partner- or client-facing marketing materials, such as sales decks, case studies, FAQs, or enablement resources
• 4+ years working with sales enablement and go-to-market processes, including supporting Sales teams with tools, messaging, and content to drive effective partner engagement
• 3+ years of experience in product marketing or working closely with Product teams to translate complex capabilities into clear value propositions
• 3+ years of experience demonstrating strong organizational and cross-functional collaboration skills, with the ability to manage multiple workstreams and operate independently in a fast-moving environment
• 3+ years operating in a fast-moving, ambiguous environment, with the flexibility and resilience to adapt to evolving priorities, shifting inputs, and changing business needs

Preferred Qualifications

• Experience in technology or digital product marketing

Education 

• Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required. 

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

Additional details about available benefits are provided during the application process and on Benefits Moments.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.