AVP Demand Generation, Healthcare

Overview

Role Overview 

The AVP, Demand Generation, Healthcare is responsible for driving pipeline performance across Hyland’s Healthcare segment. This leader executes and scales the Healthcare marketing growth engine, ensuring strategy, execution, and investment are aligned to revenue outcomes across priority Healthcare accounts and sub-segments. 

This role leads a vertically aligned team of demand generation and field marketing leaders, each accountable for pipeline generation and progression within Healthcare, including ownership of routes to market and digital strategy execution. 

Operating within a global marketing framework, this leader partners closely with Healthcare Sales leadership and central marketing functions to deliver measurable pipeline impact and accelerate growth in a scalable, repeatable way. 

Key Responsibilities 

Pipeline Ownership & Growth Execution 

• Own Healthcare pipeline creation and progression across priority accounts and segments, in partnership with marketing, partners, and sales 

• Execute against pipeline targets, plans, and investment priorities aligned to company revenue goals 

• Establish operating rhythms, reporting, and performance tracking to manage pipeline health and outcomes 

• Provide visibility into marketing’s contribution to Healthcare pipeline and revenue outcomes 

• Apply AI and data-driven approaches to improve scale, efficiency, and growth 

Healthcare Demand Generation Leadership 

• Lead a team of demand generation and field marketing leaders aligned to Healthcare 

• Drive accountability for pipeline performance, execution quality, and speed to market 

• Build a high-performing organization aligned to modern B2B demand generation practices 

Digital & Full-Funnel Execution 

• Execute integrated demand generation strategies across digital, field, and account-based channels 

• Improve conversion performance through optimization of campaigns, content, and channel mix 

• Partner with centralized digital teams to ensure execution excellence while maintaining vertical accountability 

Sales Alignment & Vertical Integration 

• Align demand generation execution to Healthcare sales strategies and coverage models 

• Partner with Healthcare Sales leadership to support pipeline targets and conversion outcomes 

• Enable account-based and segment-specific programs to improve relevance and engagement 

Field Marketing & Market Engagement 

• Oversee Healthcare field marketing execution, including industry events and targeted engagement programs 

• Ensure alignment between field, digital, and SDR motions to support pipeline goals 

• Leverage partner relationships to drive Healthcare-focused growth initiatives 

Performance Optimization & Investment Management 

• Track and optimize performance across campaigns, channels, and programs to maximize pipeline ROI 

• Identify opportunities to improve efficiency, targeting, and conversion 

• Introduce data-driven experimentation and continuous improvement practices 

Experience & Qualifications 

• 12–15 years of experience in B2B marketing, with leadership in demand generation, field marketing, or growth roles 

• Proven ability to drive pipeline and revenue outcomes within Healthcare or industry-based marketing models 

• Experience executing within complex, global marketing organizations 

Expertise in: 

• Demand generation and pipeline management 

• Digital marketing and performance optimization 

• Account-based marketing (ABM) 

• Integrated, cross-channel campaigns 

• Strong experience partnering with Sales leadership to drive pipeline outcomes 

• Experience applying data, technology, and AI to improve marketing effectiveness 

• Demonstrated ability to lead teams and drive execution in fast-paced environments 

• Strong collaboration and stakeholder management skills 

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.