Associate Vice President, Response Marketing
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AI Summary
WHO WE ARE:
The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting-edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. We partner with volunteers to accomplish our work. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.
Job Summary:
The AVP, Response Marketing owns and leads the strategic development and execution of integrated non-digital direct response efforts (Direct Mail, Radio, DRTV, Print) that generate multi-million dollars annually, driving direct donor acquisition, retention, and engagement while strengthening the pipeline across all fundraising channels while leading a team of Response Marketing professionals.
Location Requirements
Remote - Flexible Location
Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.
Compensation | Benefits:
The estimated hiring compensation range for this role is $130,000 - $150,000. Final offers will be based on the candidate's geographic location, consider career experience, and may vary from this range due to these and other factors.
You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees.
Your benefits include:
Considerable Paid Time Off Plan
Paid Holidays
401k Retirement Savings Plan with Society match
Commuter Benefit Plan
Comprehensive Health & Welfare benefits including:
Medical
Dental
Vision
Flex Spending Accounts
Life Insurance
Disability Coverage
Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings.
Not to mention, you will join an incredible mission focused team of people!
Main Responsibilities:
Lead the strategy and execution of multi-channel donor marketing programs (renewal, acquisition, stewardship) across non-digital direct response efforts ensuring alignment with strategic goals and donor experience.
Manage a multi-million-dollar direct mail budget, optimizing revenue and expense performance to maximize net return and program effectiveness.
Drive campaign strategy and creative development, including messaging, copywriting, and art direction, while coordinating production calendars and vendor deliverables.
Oversee vendor relationships and performance, including agencies, printers, list brokers, and data partners, ensuring quality, cost-efficiency, and timely execution.
Collaborate cross-functionally with digital channel owners, individual giving, corporate engagement, donor experience, and marketing teams to enhance retention, acquisition, and revenue growth.
Monitor and analyze campaign performance, using data to optimize results, improve donor engagement, and inform future strategies.
Provide strategic reporting and insights to executive leadership, translating results into actionable recommendations.
Lead and coach a high-performing virtual team, fostering collaboration, accountability, and professional growth while providing direction and strategic alignment to deliver on Response Marketing objectives.
What We're Looking For:
10+ years of experience in direct marketing strategy and campaign execution, including mail with a strong focus on fundraising and analytics.
Proven leadership in managing internal teams and external vendors, with 4+ years overseeing high-performing, often remote, workgroups and agency partners.
Expertise in developing and implementing strategic and tactical plans, driving process improvements and operational excellence in complex organizational environments.
Strong collaboration and relationship-building skills, with a track record of cross-functional leadership to achieve fundraising and marketing goals.
Extensive experience leveraging customer databases and marketing automation tools, such as Salesforce Marketing Cloud or HubSpot to support data-driven campaign strategies.
Exceptional written and verbal communication skills, with a preference for experience in direct response fundraising copywriting and editing.
Analytical mindset with problem-solving capabilities, including familiarity with tools like SQL to evaluate campaign performance and inform decision-making.
We’re committed to supporting the growth of every employee through a structured and transparent approach to career development. We use Talent Portraits to define clear expectations, development opportunities, and advancement paths — whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.
This position is classified as Leader - Leading Others.
The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work. We need you and your unique talents and perspectives to help us write the last chapter on MS.
APPLICATION INSTRUCTIONS:
We appreciate your consideration of our job opportunities and strive to make it as effortless as possible to apply for our positions. With only a few required sections and the option to use our resume parsing tool, we aim to streamline the application experience, saving you time and effort. Additionally, if you wish to include a cover letter with your application, please feel free to attach it along with your resume, and any other documents required, to the Resume/CV document upload section at the bottom of the My Experience page. We appreciate your interest in joining our team and look forward to receiving your application!
Important: You will not be able to modify your application after you submit it. The "My Experience" page is the only opportunity to add your cover letter and supporting document attachments. If you experience any trouble submitting your materials, please check out our FAQ & Contact Us page.
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