Associate Product Marketing Manager

 Posted 18 hours ago
     
 $70070 - $83930 per year
  
2-5 years experience
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AI Summary

The role involves producing sales enablement materials and supporting the go-to-market execution for the Inkwell curriculum launch. Additionally, the manager will conduct customer interviews and maintain competitive intelligence to refine product messaging.

About the role

Description

inquirED was founded by educators, and we build curriculum for real classrooms. The best people to market it are people who already understand those classrooms and the educators and leaders who decide what gets used in them.

As our Associate Product Marketing Manager, you'll bring that understanding to how we tell the story of our products, and we'll teach you the craft of product marketing as you go. Maybe you've taught, and you know the classroom from the inside. Maybe you're early in a sales or marketing career at an education company, and you already know how districts decide. Either way, you bring something we can't teach, and we'll help you build a marketing career on top of it.

You'll support go-to-market work across our portfolio, with a front-row seat to the launch of Inkwell, our new integrated K–2 ELA and social studies curriculum. This is a build-and-learn role on a small team. You'll do real, visible work from day one, learn directly from our Head of Marketing, and grow into broader ownership over time.

Responsibilities:

  • Produce launch and sales enablement materials (one-pagers, slide decks, FAQs, email copy) from established messaging and clear direction.
  • Support go-to-market execution for the Inkwell launch and across the portfolio: keep deliverables moving, track timelines, and handle the coordination that keeps launches on schedule.
  • Talk to educators and district leaders. Run customer and win/loss interviews, gather customer stories, and synthesize what you hear so the team can act on it.
  • Bring real-world understanding of educators and buyers into the room. Pressure-test our materials and messaging for whether they'd actually land with the people who use and choose curriculum.
  • Maintain competitive intelligence by tracking what other curriculum companies are doing and keeping it organized and current for the team.
  • Draft copy and messaging grounded in how educators and district leaders actually think, refined together with the team.

Requirements

  • One of the following: classroom teaching experience, or 1–3 years in a sales, marketing, customer success, or go-to-market role at an education, edtech, or curriculum company.
  • A working understanding of the K–12 curriculum market: how districts evaluate, pilot, and adopt curriculum.
  • Strong, clear writing. You can translate complex ideas for both educator and district-leader audiences.
  • Organized, reliable, and coachable. You execute well, ask questions, and genuinely want to learn product marketing.
  • Comfortable with ambiguity and variety on a small, collaborative team.

Why Work For Us

  • Health & 401K: Employee-covered health care and retirement match
  • Flexible PTO & Company Closures: Flexible PTO and 12+ observed days off.
  • Chances to Connect: Biannual company retreats and optional local meetups 
  • Remote Opportunities:  Most positions are remote, supporting work-from-home flexibility  
  • Perks and Stipend: Technology package provided, plus a home office stipend
  • Learning and Development: Educational and development opportunities, monthly Brunch and Learns, and more!


The base compensation range for this role is $70,070-83,930. Total compensation for this role also includes a full benefits package.


*Please note that because of high application volume, we are only able to respond to applicants moving forward in the process.


Must be U.S. based. 

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