Associate Director of Brand & Communication

Position Summary

AUIB is seeking a dynamic and experienced Associate Director of Brand & Communications to drive its mission of strengthening institutional reputation, visibility, and strategic communications. In this pivotal role, the Associate Director of Brand & Communications will lead the university’s brand strategy, content ecosystem, and institutional communications while ensuring consistency, quality, and alignment across all platforms. If you’re an innovative leader with a passion for branding, communications, and creative strategy, this role is for you. Whether you’re actively seeking a new challenge or passively considering your next step, AUIB offers an exciting opportunity to make a lasting impact.

Key Responsibilities

1. Brand Strategy & Governance: Lead the development and implementation of AUIB’s brand strategy and ensure alignment across all communications and platforms.
2. Content Strategy & Editorial Direction: Oversee institutional content planning, messaging, storytelling, and editorial consistency across all channels.
3. Creative Production Management: Manage creative production processes, including design, photography, videography, and multimedia content.
4. Communications & Institutional Messaging: Lead internal and external communications to ensure a unified institutional voice and consistent messaging.
5. Team Leadership & Performance Management: Lead the Brand & Communications team, establish KPIs, and ensure high-quality content and creative output.

Ideal Candidate Profile

1. Brand Leadership: Strong ability to manage and strengthen institutional brand positioning.
2. Strategic Communication Skills: Excellent writing, editing, and messaging capabilities.
3. Creative Direction: Ability to guide multidisciplinary creative teams toward high-quality deliverables.
4. Collaboration & Teamwork: Strong interpersonal skills with the ability to work across departments and functions.
5. Project & Performance Management: Ability to manage multiple priorities, deadlines, and performance metrics effectively.

Education and Experience

• Required Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
• Preferred Education: Master’s degree preferred.
• Years of Relevant Experience: Minimum 10 years of experience in brand management, communications, or content leadership roles.
• Specific Skills or Expertise: Brand strategy, communications management, content development, creative production, leadership, and digital content oversight.
• Additional Certifications: Relevant certifications in branding, communications, or digital marketing are a plus.
•  Personal Attributes: Innovative, collaborative, detail-oriented, strategic thinker, and committed to excellence.

#LI-REMOTE

Why AUIB?

Diversity and Inclusivity: At AUIB, we champion diversity and inclusivity in every aspect of campus life. Our vibrant community is a tapestry of cultures, ideas, and dreams, ensuring a welcoming environment for everyone through fair and equal policies.

Competitive Benefits: AUIB offers competitive salaries, comprehensive health plans, and generous leave policies, ensuring the well-being and satisfaction of our staff.

Professional Development: With numerous opportunities for career progression and professional development, AUIB is the ideal place to enhance your skills and advance your career.

A Thriving Community: Our expatriate faculty and staff enjoy comfortable on-campus accommodations, and a vibrant campus equipped with state-of-the-art facilities, including an expansive library, modern classrooms, and recreational amenities.

A Legacy of Excellence: Situated in Baghdad, AUIB is dedicated to reviving the city’s historic legacy of learning and culture. Joining AUIB means being part of a prestigious project envisioned by prominent figures in business, government, and education.

Application Requirements:

To be considered for any role at the American University of Iraq—Baghdad (AUIB), applicants are required to submit the following documents:

• Cover letter: Detail how your skills and experience align with the specific requirements of the position you are applying for.
• Resume/Curriculum Vitae: Provide an up-to-date resume or CV.
• Identification: A valid national ID or passport is required for the application process.

Please note that applications missing any of these components will not be considered.

Candidates Shortlisted for an Interview:

If you are shortlisted for an interview, you will need to provide additional documentation:

• Educational transcripts and certifications must be translated into English.
• References: Provide contact details for three references who have either worked with you or supervised your work.