Area Manager - Foodservice
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AI Summary
Company: Wells Enterprises (a Ferrero Company)
Functional Area: Sales
The Role
Wells Enterprises is hiring an Area Manager in our Foodservice division, primarily responsible for the Eastern PA/New Jersey market. The Area Manager is responsible for the development, implementation and attainment of sales programs matching strategic growth plans on assigned accounts.
What You’ll Do
- Responsible for attainment of revenue and trade spend targets on assigned accounts in order to sustain strategic, profitable growth for Foodservice accounts.
- Align with Team Lead to identify key targets by market. Develop potential customers within key segments and use industry data and market knowledge to prospect accounts and create pipeline of high value targets balancing short and long range.
- Cold call local and regional accounts. Build strategic relationships with key buying influencers within our foodservice network
- Develop relationships with key agency and distributor personnel, and work with teams to call on and close business. Responsible for Sales call follow up, creating awareness and direction. Provide training to distributor and brokers on our portfolio and selling materials so they can effectively represent Wells.
- Assist in the development, presentation and review of annual business plans for key customers.
- Effectively leverage customer, industry, and internal sales information, to understand the business, drive compliance and sustain a competitive advantage.
- Represents Wells at various trade shows, sales appointments and business meetings.
Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno.
Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.
As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.
At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com.
What We Offer
At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.
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