Analytics Lead

Building a Brand Starts with a Story

FIRST is a leading global brand experience agency providing Content, Creative, Digital Technology, Management & Delivery, and Data & Insights services. For 30 years, we have utilized three flexible delivery models: Embedded teams, Corporate Campus operations, and a Full-Service Agency.

Managing over 37,000 events & projects annually across 110 countries, FIRST serves 130+ brands, specializing in Fortune 500 companies within the Financial Services, Technology, Healthcare, Media, and Professional Services sectors. FIRST is part of the broader Encore family of companies. Encore is a global leader in event production and technology.

Consistently recognized for excellence, recent honors include 2026 Chief Marketer Agency of the Year, the Ad Net Zero Award for sustainability, and more.

Location: New York (Hybrid Schedule) or Remote (Working EST Hours)

Learn more at www.firstagency.com

What You Would Get To Do

The Analytics Lead will play a pivotal role at FIRST bolstering the company’s AI and data capabilities. Reporting to the Director of Data and Analytics, you will be responsible for translating complex data into actionable intelligence that drives strategic decision-making and delivers measurable value to clients. This is a key role in FIRST's role as an intelligence-driven partner in the brand experiences sector. The role offers an exceptional opportunity to help drive strategic transformation and work with sophisticated, high-profile clients.

Your Contributions

Client Intelligence and Insights

• Lead the development and implementation of client intelligence solutions, predictive models and insight generation capabilities.
• Translate complex data sets into commercial insights that power decision-making for both internal stakeholders and clients.
• Design and implement predictive models that enhance event performance, client satisfaction and revenue forecasting.
• Develop approaches that transform event performance data into actionable insights.

Advanced Analytics

• Apply statistical modelling, machine learning techniques and data visualization to solve complex business challenges.
• Lead the design and execution of experiment design and A/B testing to optimize performance.
• Build and implement sophisticated analytical models that deliver against FIRST’s strategic objectives of productivity improvement and revenue generation.
• Create compelling data narratives that communicate insights effectively to both technical and non-technical audiences.

Strategic Leadership

• Contribute to the transformation of FIRST's operating model through AI and data capabilities.
• Work with cross-functional teams to establish metrics, KPIs and robust measurement approaches.
• Support the development of AI-powered products and services that create differentiated client value.
• Partner with business units to define metrics that align with strategic objectives.

What We Are Looking For

• Bachelor’s Degree preferred Or Equivalent practical or technical experience required
• Advanced degree in Statistics, Data Science, Mathematics, Computer Science or related quantitative field.
• Position requires 3-5 years of experience

Technical Skills

• Expert proficiency in Python and/or R for statistical modelling and data analysis.
• Strong understanding of business processes and how to apply analytics to improve them.
• Experience with machine learning techniques and their practical applications in business settings.
• Proven ability to build statistical models, perform advanced analysis, and generate meaningful insights.

Business and Communication Skills

• Exceptional business storytelling ability with a focus on translating complex data findings into clear, actionable recommendations.
• Demonstrated skill in consulting with business units to define metrics and KPIs.
• Strategic mindset with the ability to connect analytics work to business outcomes and revenue generation.
• Experience working with cross-functional teams and influencing decisions through data-driven insights.

Industry Knowledge

• 5+ years of experience in analytics, business intelligence or data science roles.
• Experience in consulting, marketing, or professional services environments is beneficial.
• Track record of successfully implementing analytics solutions that drive measurable business impact.

Key Competencies and Attributes

• Strategic analytical thinker with exceptional problem-solving abilities.
• Strong business storytelling skills and ability to communicate complex concepts clearly.
• Results-oriented with focus on delivering measurable business impact.
• Collaborative team player who builds strong relationships across functions.
• Intellectually curious with passion for exploring new analytical approaches.
• Rigorous attention to detail while maintaining a big picture perspective.
• Client-centric mindset that aligns analytics work with customer value.
• Adaptable to changing requirements and business priorities.
• Committed to ethical data practices and responsible analytics.

At FIRST, we believe that our success is driven by the passion, creativity, and commitment of our teams. That's why we offer a range of benefits and perks to support your personal and professional growth

• Medical, Dental & Vision, which includes the option of a high deductible health plan (HDHP) with a health savings account (HSA)
• 401 (k) 
• Five Flexible Spending Accounts Options
• Generous Paid Time Off Allowance
• Employee Assistance Program (EAP)
• Life, Disability & Pet Coverages
• Wellness Stipend
• Mobile Phone Allowance
• Complimentary access to Headspace, Teladoc, Maven, Rocket Lawyer, Mobilo & more
• Aura Identity Theft Protection
• Discretionary Bonus Structure
• Global Opportunities: With a presence in 7 countries worldwide, including headquarters in London, New York, and Singapore, you may have the opportunity to work on exciting projects across different locations.

United States Residents: The base pay for this position ranges from $129,754 - $149,217 (Hybrid – New York Office). The base pay for this position ranges from $114,025 - $131,129 (Remote-Working EST Hours).

This role is also eligible for an annual discretionary bonus.  

Please note that the national salary range listed in the job posting reflects the new hire salary range across various U.S. locations that would be applicable to the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

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