The specialist will manage and optimize Amazon advertising campaigns, including Sponsored Products, Brands, and DSP. They are responsible for analyzing performance metrics, conducting keyword research, and coordinating with creative teams to improve product rankings.
Minimum Requirements
● Manage Sponsored Products, Sponsored Brands, Sponsored Display,
and DSP campaigns.
● Perform keyword research and search term analysis.
● Build campaign structures for launches and scaling.
● Optimize bids and budgets daily.
● Analyze advertising reports and identify growth opportunities.
● Perform A/B testing on advertising strategies.
● Optimize product rankings through PPC strategy.
● Monitor ACOS, TACOS, CTR, CVR, CPC, and ROAS.
● Prepare detailed weekly performance reports.
● Coordinate with listing optimization and creative teams.
Required Skills
● Amazon Seller Central
● Amazon Advertising Console
● Keyword research
● Bid optimization
● Campaign structuring
● Search term harvesting
● Negative keyword optimization
● Performance reporting