Amazon Creative Strategist (Amazon DSP / Marketplace Creative)

Company: IncubatorLab.ai
Location: Remote (LATAM)
Type: Full-Time or Long-Term Contract

ABOUT INCUBATORLAB.AI

IncubatorLab.ai is a performance-driven growth company that builds and scales direct-to-consumer brands through rapid experimentation, data-informed creative, and disciplined execution. We operate as an internal growth engine—not an agency—focused on scaling what works.

THE ROLE

As an Amazon Creative Strategist at IncubatorLab.ai, you will own creative strategy across the Amazon ecosystem, including Amazon listings, Amazon DSP, and marketplace-focused video creative.

This role requires strong independent judgment and deep familiarity with how customers make purchase decisions on Amazon. Unlike traditional DTC funnels, Amazon shoppers actively compare products side by side based on price, ratings, reviews, claims, packaging, main images, A+ content, and perceived value. Success in this role requires understanding those behaviors and turning marketplace insights into winning creative.

WHAT YOU’LL DO

• Develop creative strategies and hypotheses across Amazon listings, Amazon DSP, and video campaigns
• Analyze Amazon performance data to identify winning concepts and iteration opportunities
• Conduct product, consumer, competitor, and search-intent research
• Build creative angles from reviews, ratings, claims, pricing, and competitor gaps
• Write creative briefs, scripts, and testing plans for video and image assets
• Partner closely with designers, video editors, and creators to guide execution
• Review creative outputs and provide actionable feedback
• Develop marketplace-focused UGC and video creatives designed to improve Amazon conversion
• Track, synthesize, and communicate learnings from creative tests
• Turn Amazon performance insights into new creative concepts and testing plans

WHAT WE’RE LOOKING FOR

• 2–6+ years of experience in creative strategy, performance marketing, Amazon brand growth, or related fields
• Deep understanding of the Amazon customer journey and purchase decision process
• Strong experience with Amazon listing creative strategy, including:
  • Main images
  • Secondary images
  • A+ Content
  • Premium A+ Content
  • Brand Storefronts
• Experience developing marketplace-focused creative that drives Amazon conversion
• Strong analytical skills with the ability to translate performance data into creative direction
• Excellent written and verbal English communication skills
• Strong organizational skills and attention to detail
• Comfortable operating in a fast-paced, high-ownership environment

REQUIRED EXPERIENCE

We are prioritizing candidates with direct experience in:

Amazon Listing Creative Strategy

• Main images and gallery images
• A+ and Premium A+ content
• Storefront design and merchandising
• Competitive positioning and conversion optimization

Amazon DSP and Demand-Creation Creative

• Programmatic display advertising
• Amazon DSP campaigns
• Online Video (OLV)
• Streaming TV (STV) and Connected TV (CTV)
• Hulu, YouTube pre-roll, and TV-style creatives
• Demand-generation campaigns designed to drive branded search and Amazon sales

Marketplace Video and UGC

• Amazon-focused UGC and creator-led content
• Product demonstration videos
• Comparison-based creatives
• Review-driven and testimonial-style ads
• Conversion-oriented video assets

Consumer and Competitive Insights

• Building creative angles from Amazon reviews, ratings, claims, pricing, and search intent
• Identifying competitor gaps and differentiation opportunities
• Turning Amazon performance data into new creative briefs, scripts, and testing plans

IDEAL INDUSTRY EXPERIENCE

Experience within highly competitive categories is strongly preferred:

• Supplements
• Health and wellness
• Beauty
• Oral care
• Consumer packaged goods (CPG)

NICE TO HAVE

• Experience with Amazon analytics and marketplace tools such as Helium 10 or Jungle Scout
• Familiarity with Amazon attribution and performance metrics
• Understanding of CTR, CVR, TACoS, CPA, and ROAS
• Experience collaborating with Amazon media buyers and growth teams

WORKING HOURS

Strong overlap with US EST business hours, Monday–Friday.

HOW TO APPLY

Please submit your resume along with examples of:

• Amazon listing creative (main images, secondary images, A+ or Premium A+ content, storefronts)
• Amazon DSP campaigns
• Online video, STV/CTV, or TV-style creatives
• Marketplace-focused UGC or conversion-driven video assets
• Case studies demonstrating how creative insights led to measurable improvements in Amazon performance

Candidates with deep experience in the Amazon creative ecosystem and demand-generation creative will be prioritized.

What's atypical about the company:

Incubator Labs is a performance-focused growth organization that builds and scales brands

through rapid experimentation, creative iteration, and disciplined execution. We operate as an

internal growth engine, not an agency.

Application Process:

Interested candidates should apply directly for consideration. Upon submitting your application, our hiring team will review your credentials and will notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn.

No third party or agency submissions will be accepted

IncubatorLab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us