Amazon Brand Manager

 Posted 2 hours ago
     
2-5 years experience
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AI Summary

The Amazon Brand Manager is responsible for the end-to-end performance and growth of the brand on Amazon, including catalog management and advertising optimization. They will manage P&L, coordinate with supply chain for inventory, and collaborate cross-functionally to scale sales profitably.

Amazon Brand Manager (Remote – CST Hours)

Department: E-Commerce / Marketplace
Reports To: Head of E-Commerce / Director of Marketplace Growth
Location: Remote (Must work US Central Time hours, 9:00 AM–5:30 PM CST)
Employment Type: Full-Time
Experience Level:  4–5 years of hands-on Amazon experience

About the Role

We're looking for an Amazon Brand Manager to own the day-to-day performance and growth of our brand's presence on Amazon. This is a hands-on, execution-focused role for someone who has already managed Amazon listings, advertising, and operations for at least one brand and is ready to take full ownership of a P&L. You'll work cross-functionally with marketing, supply chain, and creative teams to drive sales, protect brand equity, and scale profitably across Seller Central and/or Vendor Central.
 

What You'll Do

Catalog & Listing Management

  • Own end-to-end listing optimization: titles, bullet points, backend search terms, A+ Content/Premium A+, and Brand Store
  • Manage new product launches, variations, and catalog hygiene (suppressed listings, flat files, category/browse node issues)
  • Monitor and resolve listing errors, hijackers, and buy box suppressions

Advertising & Growth

  • Plan, execute, and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
  • Manage advertising budgets against target ACOS/TACOS and revenue goals
  • Identify and test growth levers: Amazon DSP, Subscribe & Save, Coupons, Lightning Deals, Vine, etc.

Performance & Reporting

  • Track weekly/monthly KPIs: sales, conversion rate, sessions, TACOS, inventory health, and account health metrics
  • Build and maintain dashboards/reports for leadership using Amazon Brand Analytics, Business Reports, and third-party tools (Helium 10, DataDive, Pacvue, etc.)
  • Conduct competitor and market analysis to inform pricing and positioning

Operations & Compliance

  • Coordinate with supply chain/operations on inventory planning, FBA shipments, and replenishment to avoid stockouts/overstock
  • Manage case logs with Amazon Seller/Vendor Support; resolve account health, policy, and compliance issues
  • Monitor for IP/listing infringement and policy violations; escalate as needed

Cross-Functional Collaboration

  • Partner with creative/design teams on imagery, video, and A+ Content updates
  • Work with finance on pricing, margin, and promotional strategy
  • Provide market feedback to product/marketing teams to inform roadmap decisions

What We're Looking For

Required:

  • 4–5 years of hands-on experience managing Amazon Seller Central and/or Vendor Central accounts
  • Proven experience running Amazon Advertising campaigns (Sponsored Products/Brands/Display) with measurable ROAS/ACOS results
  • Strong working knowledge of Amazon Brand Registry, A+ Content, and Amazon Storefront
  • Comfortable analyzing data in Excel/Google Sheets (pivot tables, formulas); experience with Amazon Brand Analytics
  • Excellent written and verbal English communication skills
  • Ability to work independently during CST business hours, with strong async communication habits for distributed teams
  • Detail-oriented, deadline-driven, and comfortable managing multiple SKUs/projects simultaneously

Preferred (Nice to Have):

  • Experience with FBA inventory planning and forecasting
  • Familiarity with tools like Helium 10, Jungle Scout, DataDive, Pacvue, or Perpetua
  • Experience launching new products or entering new Amazon marketplaces (UK, EU, CA)
  • Basic understanding of Amazon DSP and retail media
  • Experience in [your specific category — e.g., CPG, beauty, supplements, electronics]

What Success Looks Like (First 90 Days)

  • Fully onboarded on current catalog, ad accounts, and reporting cadence
  • Identified 3–5 quick-win opportunities (listing fixes, ad waste, stranded inventory)
  • Delivered first monthly performance report with clear recommendations
  • Established a reliable weekly rhythm of optimization and reporting

Work Hours

This is a remote position that requires availability and responsiveness during 9:00 AM–5:30 PM US Central Time, Monday through Friday, to align with internal team meetings and stakeholder communication. Occasional flexibility may be needed around product launches or Amazon events (Prime Day, Q4/BFCM).

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