Amazon Ads Campaign Planner & Activation Specialist

Job Overview

• Location: Remote (Must be available to support clients across North American time zones.)
• Employment Type: Contract (10 - 15 hours per month)
• Salary Range: $50 - $75 USD

Who are we?

Incubeta is a global marketing partner helping ambitious brands drive profitable growth. We bring media, creative, data and technology together into one integrated solution. We work with CMOs and business leaders who want clarity, accountability and measurable business impact.

In the Americas, we are entering a decisive growth phase. We have strong capability, proven solutions, and differentiated intellectual property. What we are building now is enterprise momentum.

The Role

The Amazon Ads Campaign Planner & Activation Specialist is responsible for the planning, activation, optimization, and ongoing management of Amazon Advertising campaigns. This role combines strategic campaign planning with hands-on execution to drive profitable growth and maximize advertising performance across Amazon Ads.

The ideal candidate will have hands-on experience managing Amazon Ads campaigns, strong analytical skills, and the ability to provide strategic recommendations that improve campaign performance while supporting the client's business objectives.

Key Responsibilities

• Campaign Planning: Develop media plans and campaign strategies aligned with the client's business objectives, budget, and performance goals across Amazon Ads.
• Campaign Activation & Management: Build, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Display, and, when applicable, Amazon DSP campaigns.
• Campaign Optimization: Monitor campaign performance and implement ongoing optimizations to improve key performance indicators, including ACOS, ROAS, CTR, conversion rate, sales, and revenue.
• Performance Reporting: Prepare regular performance reports with actionable insights and recommendations for campaign improvements and future growth opportunities.
• Keyword & Audience Management: Conduct keyword research, optimize targeting strategies, manage search terms, and implement audience segmentation to improve campaign efficiency.
• Creative & Asset Coordination: Coordinate with internal teams and the client to ensure creative assets, product listings, and campaign requirements are available and up to date before campaign launches.
• Client Collaboration: Participate in client meetings as needed, providing strategic recommendations, campaign updates, and optimization opportunities.
• Cross-Functional Collaboration: Work closely with Media Operations, Client Services, and other digital media specialists to ensure seamless campaign execution and alignment with broader marketing initiatives.

Required Qualifications

• Amazon Ads Expertise: Proven experience managing Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and familiarity with Amazon DSP.
• Campaign Optimization: Strong understanding of Amazon Ads bidding strategies, keyword optimization, audience targeting, budget management, and campaign scaling.
• Performance Analysis: Ability to analyze campaign performance, identify optimization opportunities, and translate data into actionable recommendations.
• Retail Media Knowledge: Understanding of Amazon's retail ecosystem, product catalog structure, and marketplace dynamics.
• Client Communication: Excellent communication skills with the ability to explain campaign performance, optimization strategies, and recommendations to both internal stakeholders and clients.
• Attention to Detail: Strong organizational skills with the ability to manage multiple campaigns while maintaining a high level of accuracy.
• Platform Proficiency: Experience using Amazon Ads Console and Excel. Familiarity with reporting and visualization tools is considered an asset.

Why You'll Love This Opportunity

• Support a leading education client with a growing Amazon Advertising presence.
• Contribute directly to improving campaign performance and business growth.
• Work collaboratively with experienced Media Operations, Client Services, and Digital Media teams.
• Help shape campaign strategy while applying best practices across Amazon's advertising ecosystem.
• Flexible contract engagement with the opportunity to expand responsibilities as the account evolves.