Affiliate Marketing Specialist

Summary

Affiliate Marketing Specialist (Remote)

The role we are looking to fill is for an Affiliate Marketing Specialist, who will be responsible for increasing brand awareness, driving qualified traffic and contributing to new customer acquisition through strategic affiliate campaigns. This person will be tasked with driving traffic, leads, and orders to meet our clients’ growth goals for e-commerce. The scope of work will include cultivating and managing new and existing affiliate relationships, as well as management of all affiliate campaigns. This role will oversee day-to-day campaign management as well as long-term strategic planning and forecasting. All efforts, content, and campaigns will be aligned to and support the seasonal retail calendar.

Qualifications:

• Bachelor’s Degree
• 1-3+ years experience with affiliate or partnership marketing
• Ability to independently prospect, recruit, and onboard affiliates
• Experience independently setting and optimizing campaigns in affiliate platforms such as Commission Junction, Partnerize (Performance Horizon/Pepperjam), Impact, or other SAS model networks
• Strong understanding of marketing technology capabilities and ability to lead discussions with clients
• Up-to-date with latest trends and best practices in affiliate marketing
• Highly proficient in Microsoft Office: strong Excel and PowerPoint required

Responsibilities:

• Develop, manage, and optimize Affiliate campaigns to grow qualified traffic, gain new customers and drive revenue
• Recruitment: proactively build the number of affiliate partners through outreach, recruiting and relationship building to achieve monthly growth goals
• Identify and recruit new partners through various recruiting tools, as well as social networks, communities and groups, blog postings, and email
• Negotiate and manage contracts and commission structures for affiliates
• Manage relationships with key affiliate partners; understand drivers of performance and identify opportunities to increase volume
• Meet regularly with partners (via phone and in person as needed) to strengthen relationships
• Understand and internalize Brand DNA and demonstrate the ability to choose partnerships that will resonate with current and prospective audiences
• Inspire affiliates’ excitement and engagement about offers/products/services
• Pull reports from affiliate platforms and vendors and understand exactly what they mean and why
• Properly pace campaign budgets throughout the month with the goal that we efficiently spend every dollar
• Allocate commissions to high ROI partners based upon: AOV, LTV, new customer volume, and asset creation
• Provide weekly insights and optimizations for each brand with program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, ROI, ROAS, etc.

About AMP Agency

AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner.

AMP Agency is committed to Diversity, Equity and Inclusion. AMP is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. AMP Agency does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.

Job Will Remain Open Until Filled

Responsibilities

Advantage Sales and Marketing LLC dba Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. Advantage Solutions services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Job Duty

·         Media Campaign Development Lead: Leads the planning process with Supervisor support and acts as client-facing contact and presenter

·         Setup & Execution Approver: Oversees and supports/QAs all Associate creation of specs, timelines, setup process; leads ongoing communication with internal team leads and vendor contacts

·      Trafficking and Maintenance Approver: Oversees and supports/QAs all Associate trafficking & implementation steps

·       Reporting Lead: Lead development of all reporting outputs and presentation to client

Supervisory Responsibilities

Direct Reports

- This position does not have supervisory responsibilities for direct reports

Indirect Reports

- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

- Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job. 

- Travel up to     10%

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required):    Bachelor's Degree                           

Field of Study/Area of Experience:

3-5 years of experience in Media at an agency

Skills, Knowledge and Abilities

•        Previous success in the planning, development and management of digital media campaigns for brands or products

•        Experience with DoubleClick and other 3rd party tracking solutions preferred

•        Experience with the following technology platforms a plus (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)

•        Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics

•        Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously

•        Proven client service orientation with strong written and verbal communication skills, including effective presentation skills

•        Ability to consistently perform under pressure in a fast-paced environment as an individual on a team

•        Exceptional organizational and time management skills

•        Demonstrated interest in keeping up with emerging technologies and digital marketing trends

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job.  Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. 

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Advantage Solutions reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. Advantage Solutions shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.