AEP Martec Consultant

Operate as an integral part of a cross functional team. Typical development activities include

Web & App Tracking - Provide guidance/analyst/consulting

• Design, implement, and maintain tracking across web and app platforms
• Configure and manage tools such as Google Tag Manager and Google Analytics
• Define and implement event tracking, conversion tracking, and data layers
• Monitor and troubleshoot tracking issues and ensure data accuracy
• Collaborate with marketing and product teams on measurement requirements

Cookie Consent & Compliance

• Implement and maintain consent management platforms such as OneTrust or Cookiebot
• Ensure compliance with GDPR and internal privacy policies
• Manage consent signals and ensure alignment with tracking setup
• Coordinate with legal and compliance stakeholders

Business Analysis

• Translate business needs into technical tracking and data requirements
• Define KPIs, measurement frameworks, and reporting structures
• Document tracking specifications, data flows, and implementation logic
• Act as a liaison between marketing, IT, and data teams

Data Engineering (Martech Focused)

• Support data collection, transformation, and validation processes
• Ensure consistency and quality of marketing data across platforms
• Integrate tracking data into reporting tools such as Power BI or data warehouses
• Assist in debugging and optimizing data pipelines

HTML Templates & Front-End Support

• Develop and maintain HTML templates for emails, landing pages, and tracking implementations
• Ensure templates are optimized for performance, compatibility, and tracking
• Support marketing automation tools with technical configurations