Adjunct Faculty, Psychology of Marketing

Franklin University, a private, independent, accredited, not-for-profit University located in Columbus, Ohio invites applicants for an adjunct faculty member to teach PSYC 605: Psychology of Marketing. The Adjunct Faculty role includes primary responsibility for providing quality instruction and maintaining a positive learning environment with an emphasis placed on teaching, supporting and evaluating students.

Position Summary:

The Adjunct Faculty role includes primary responsibility for providing quality instruction and maintaining a positive learning environment with an emphasis placed on teaching, supporting and evaluating students.

Course Description:

This course applies psychological science to consumer behavior, marketing decision-making, and marketplace interactions. Students examine cognition, emotion, motivation, perception, attitudes, identity, social influence, learning, memory, consumer decision journeys, branding, persuasion, trust, preference, customer experience, digital behavior, personalization, behavioral data, AI, recommendation systems, predictive analytics, social media, and AI-generated marketing. Consumer neuroscience is evaluated critically, and ethical behavioral influence is emphasized. 

Students examine the central question: How does psychological science explain consumer behavior, influence, trust, preference, decision journeys, and marketplace behavior? 

The major applied assignment is a Consumer Behavior Diagnostic and Behavioral Marketing Strategy, through which students integrate psychological research, behavioral evidence, ethical considerations, and organizational recommendations. 

Students also develop artifacts for their practitioner toolkit, including: 

• Customer/Consumer Behavior Diagnostic 
• Consumer Decision Journey Map 
• Behavioral Marketing Strategy Framework 
• Ethical Behavioral Influence Checklist 
• Executive Consumer Insights Brief 

Duties and Responsibilities:

• Facilitate an engaging graduate-level online learning experience grounded in current psychological and behavioral science.
• Help students apply psychological science to consumer and marketplace behavior.
• Guide students in analyzing cognitive, emotional, motivational, social, cultural, and contextual influences on consumer decisions.
• Examine consumer decision journeys, behavioral barriers, persuasion, trust, branding, preference, and customer experience.
• Help students critically evaluate consumer neuroscience research and distinguish scientifically supported applications from overstated or unsupported claims.
• Integrate contemporary applications involving AI, personalization, recommendation systems, behavioral data, predictive analytics, digital behavior, and social media.
• Facilitate critical discussion of ethical issues involving behavioral influence, persuasion, privacy, targeting, consumer data, and vulnerable populations.
• Guide students in translating consumer research and behavioral evidence into practical organizational recommendations.
• Provide timely, substantive feedback on student work.
• Support students in developing applied practitioner tools, including consumer behavior diagnostics, decision journey maps, behavioral marketing strategies, ethical influence frameworks, and executive-level consumer insights.
• Maintain active engagement with students and fulfill University expectations for online instruction, assessment, communication, and academic quality.

Minimum Requirements/Qualifications:

• Candidates must possess an earned doctoral degree in psychology or a closely related behavioral science discipline with demonstrated academic or professional expertise in one or more of the following areas:

  Industrial-Organizational or Business Psychology with relevant consumer-behavior expertise, Consumer Psychology, Marketing Psychology or a closely related interdisciplinary area, Consumer Behavior, Behavioral Science, Social Psychology, Cognitive Psychology, Judgment and Decision-Making, and/or Behavioral Economics.

Preferred Skills and Characteristics:

• Strong candidates will demonstrate experience in several of the following areas:
• • Graduate-level or adult online teaching
  • Consumer or behavioral research
  • Customer or consumer insights
  • Behavioral marketing strategy
  • Market research
  • Behavioral analytics
  • Customer experience
  • Branding, persuasion, or decision science
  • Digital consumer behavior
  • AI-enabled marketing, personalization, or recommendation systems
  • Applied behavioral science consulting
  • Translating behavioral research into recommendations for organizational or executive audiences
• Professional experience in consulting, industry, research, technology, consumer insights, advertising, customer experience, or behavioral strategy is highly desirable.
• We are particularly interested in a scholar-practitioner who can bridge psychological science and contemporary marketplace practice.
• The successful candidate should be comfortable moving beyond textbook instruction to help graduate students evaluate evidence, diagnose consumer behavior, analyze emerging technologies, challenge unsupported behavioral claims, and develop practical recommendations that organizations can use.
• The faculty member should also demonstrate an interest in the changing relationship among psychology, consumer behavior, data, artificial intelligence, technology, and ethical behavioral influence.

We are not able to hire in California, New York, Massachusetts, Montana, or the City of Philadelphia at this time. 

About Franklin University 

Founded in 1902, Franklin University has built its reputation on removing barriers to higher education for ambitious adults who must balance their educational goals with other commitments. Accredited and nonprofit, Franklin has earned its long-standing reputation as an innovator in online education. The University offers applied, in-demand undergraduate, master’s and doctorate programs that enable adult learners to achieve their educational and professional goals. From entrepreneurs to CEOs, more than 50,000 Franklin alumni can be found around the world contributing to the communities in which they live and work. 

Franklin University is committed to creating a respectful and inclusive educational and workplace environment. Franklin does not discriminate on the basis of age, religion, race, ethnicity, color, national origin, ancestry, immigration status, sex, sexual orientation, gender identity or expression, marital or familial status, disability, or veteran or military status. 

We embrace diversity and strive to create an environment where students, faculty and staff feel a sense of belonging. We recognize that our collective potential can only be realized when difference is valued, equal access to opportunity is sought, and inclusion is practiced.