Account Strategist

 Posted 5 days ago
     
2-5 years experience
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AI Summary

Develop and manage integrated multi-channel media campaigns across digital and traditional channels. Analyze performance and optimize campaigns to help clients achieve specific business goals.

Position: Account Strategist/Planner

Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482

 

Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

 

Job Description

The Account Strategist works directly with clients to develop and manage integrated media campaigns across digital and traditional channels. This role is responsible for planning, execution, optimization, and performance analysis to help clients achieve their business goals.

 

Responsibilities include:

 

  • Plan and steward multi-channel media campaigns (digital + linear)

  • Analyze performance and optimize campaigns in partnership with analytics teams

  • Develop and present media plans, POVs, and client-facing materials

  • Leverage audience research and stay current on media trends

 

Requirements:

  • Bachelor's degree

  • 3+ years of experience in media planning and/or buying

  • Experience with digital platforms (DSPs, ad networks, social, SEM)

  • Strong analytical, communication, and time-management skills

  • Advanced Excel and PowerPoint skills

 Please see attached full job description for additional details.

 

Our office is located in Newtown, Connecticut. Local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team bonding that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area, who are able to work during our core East Coast office hours, 8:30am-5:30pm, are encouraged to apply. Our team working remotely is invited to the office at a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.

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