Mediassociates

Lead the strategy, execution, and optimization of paid social campaigns across multiple platforms while serving as the primary client contact. Mentor junior team members and collaborate cross-functionally to align paid social efforts with broader digital and offline media initiatives.

Lead client-facing Marketing Mix Modeling (MMM) engagements by translating complex analytical outputs into actionable business recommendations and executive presentations. Collaborate with internal and offshore teams to integrate insights into media planning and mentor agency staff on MMM interpretation.

Lead SEM strategy and execution across Paid Search, YouTube, and Shopping for core agency clients. Manage senior client relationships, mentor junior staff, and collaborate with cross-functional teams for integrated execution.

Lead integrated media strategy and campaign planning across digital and emerging channels while mentoring media strategists. Partner with activation and analytics teams to optimize performance and present strategic recommendations to clients.