ABM Manager

About Convertr

Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams. Global leaders like Microsoft, Oracle, Amazon, Stripe, and HP use Convertr to improve data quality, accelerate operations, and gain full transparency across their lead and data supply chains. By automating complex workflows and standardizing data at scale, Convertr helps organizations drive better decisions, reduce risk, and unlock the full value of their data. The best convert with Convertr.

Why Convertr?

You will be joining a rapidly growing scale-up, with the opportunity to work closely with businesses across our ecosystem of brands, agencies, and publishers – it’s a really exciting time to join the Convertr team.

At Convertr, we’re building a platform that delivers real value to B2B businesses, driving operational efficiency and improving the quality of lead data. Our global, API-first platform allows businesses to track and analyse the success of their marketing campaigns and convert their lead data into powerful prospects.  

We offer the opportunity to shape your own career, with exposure to industry-leading technologies that are reshaping the demand generation landscape. If you’re a driven, creative, collaborative individual who is looking for a role where you can really make a difference, you’ve come to the right place.

Our unique culture

Our culture is built on integrity, collaboration, respect and expertise, and these core values underpin everything that we do. 

If you’re driven by innovation, Convertr is right for you. We’re proud to foster a working environment that is collaborative, inclusive and transparent, where our differences are celebrated and we encourage and support the team to be the best versions of themselves.

In an exciting time of significant growth, you’ll play a big part in our mission of helping our customers scale, drive operational efficiencies and improving the quality of their lead data. 

As we continue to scale, we want to hear from talented, driven problem-solvers, who can help us work towards transforming the demand generation landscape. 

About the role

The ABM Manager owns the one-to-one and one-to-few ABM motion for Convertr’s strategic “whale” enterprise accounts. You will develop and execute bespoke, account-level marketing programs in close partnership with field sales, treating each target account as a market of one.

Where the Demand Generation Manager builds reach and run-rate pipeline at scale, this role goes deep. You will build account intelligence, orchestrate personalized multi-touch engagement and create the marketing conditions that make enterprise deals possible—from first engagement through to closed-won and expansion. 

What you'll do

One-to-One & One-to-Few ABM Programs

• Design and execute bespoke, account-specific marketing programs for highest-priority strategic accounts including personalised landing pages, custom content, direct mail, gifting and executive engagement

• Build and manage one-to-few cluster campaigns for tiers of similarly profiled “whale” accounts with shared pain points or verticals

• Develop account-specific messaging and content in partnership with Product Marketing and Sales that speaks directly to each account’s context, stack and objectives

• Create and maintain dedicated partner/account pages, microsites and personalized digital experiences for named accounts

Field Sales Alignment & Enablement

• Act as the marketing partner for field sales reps and account executives on “whale” accounts—attending account planning sessions and deal reviews

• Develop account-level plays, outreach sequences and sales enablement assets tailored to specific accounts and buying stages

• Own event strategy for “whale” accounts—identifying, planning and executing executive engagement events including roundtables, private dinners, bespoke briefings and C-suite activations tied to named account plans

• Coordinate owned and sponsored event participation for enterprise accounts, managing pre- and post-event engagement to maximise account-level impact as appropriate

• Create and maintain account-level marketing plans that sales can co-own and execute against

Pipeline Acceleration & Expansion

• Design mid-funnel and late-stage programs to accelerate open opportunities within “whale” accounts

• Build expansion marketing programs targeting existing customers within the enterprise segment to support upsell and cross-sell motions in collaboration with Sales

• Monitor account engagement signals and work with sales to trigger the right marketing response at the right moment

Measurement & Reporting

• Track account-level engagement, pipeline influence and revenue impact across all ABM programs

• Report on account progression through buying stages and the marketing contribution at each step

• Partner with RevOps to ensure ABM activity is properly attributed and visible in Salesforce

• Bring regular account-level insights to marketing and sales leadership to inform strategy

Experience Required

• 3–6 years of B2B marketing experience with a strong focus on enterprise ABM, field marketing or strategic account programs

• Demonstrated experience running one-to-one or one-to-few ABM programs for high-value, complex enterprise accounts

• Experience working directly and collaboratively with enterprise field sales teams

• Familiarity with ABM platforms (e.g., Demandbase, 6sense, Terminus) and intent data tools

• Proficiency in HubSpot and Salesforce for account tracking, campaign execution and reporting

Skills and attributes

• Creative and strategic thinker who can build personalised programs that feel bespoke, not templated

• Highly organised and able to manage multiple account plans and programs simultaneously

• Deeply collaborative with a strong instinct for building trust with sales counterparts

• Strong written communicator with ability to craft account-specific messaging and executive-level content

• Commercially minded with a clear focus on pipeline and revenue impact, not just activity metrics

• Comfortable operating with ambiguity in a fast-moving, scaling environment

Nice to Have

• Experience marketing data governance, data quality or marketing/revenue operations solutions

• Background in executive engagement programs or C-suite event marketing

• Experience in a category-creation or challenger brand environment

• Familiarity with account-based advertising and personalised digital experience platforms

Working with us means

You will be joining a high growth fast moving company working with enterprise global brands whilst enjoying every moment with a sociable team from all over the world, also including  the below: 

• 25 days holiday plus an extra day for your birthday! 

• Career development opportunities 

• Employee Assistance Programme - Free 24/7 wellbeing support for all our team 

• Flexible remote working 

• Team Socials - Regular team parties and social events

• Choose your own remote working kit  

• Generous company healthcare & access to 401k plans 

Convertr is ISO270001 certified which means we hold a certificate on our internal standards on information security which we are audited on annually. Therefore, compliance and policies are key to the running of Convertr and we need to ensure that the team comply to the standard of security at all times. You will receive annual training on data compliance, GDPR and data handling as well as regular internal meetings throughout the year to highlight the importance of compliance within our day to day workflows.