You will manage Google Ads strategy across Search, Shopping, and Performance Max to drive growth for the Bourbon Mystery Box and online bottle shop. This involves developing messaging, writing ad copy, and executing a prioritized testing plan based on customer insights.
The Senior Creative Director will own and drive the creative strategy across paid and organic channels to fuel brand growth and customer acquisition. They will collaborate with editors and content creators to develop high-performing concepts, hooks, and messaging based on performance data.
Lead the end-to-end customer experience and design journeys across web, mobile, and checkout flows for a DTC eCommerce brand. Focus on improving conversion rates and maintaining a scalable design system through data-driven iterations.
