You will generate AI-based video, image, and audio content for performance marketing campaigns across Meta, Google, and TikTok. You will collaborate with the marketing team to test hypotheses, adapt creative hooks, and build compelling visual stories.
You will conduct user research, plan and evaluate A/B tests, and optimize LTV models to improve product functionality and monetization. Additionally, you will build informative dashboards and set up analytics for new features to track their impact on user experience.