Reface

The role involves owning the creative process from brief to final material for an AI mental health app, focusing on finding new working angles and testing concepts. Responsibilities include managing the production pipeline, writing insight-oriented briefs, and analyzing creative performance with the UA team.

Manage the performance of multiple web funnels and revenue streams while launching new growth experiments from scratch. Collaborate with creative teams and UAM to optimize conversion, LTV, and overall product scaling strategy.

Ensure the completeness, timeliness, and correctness of data from sources to reports while identifying anomalies and trends. Develop and automate data quality checks and integrate AI/LLM tools into data control processes.

The role involves autonomously managing the performance of multiple web funnels and revenue streams, launching new funnels from hypothesis to positive unit economics, and collaborating closely with creative and UAM teams to optimize performance. Responsibilities also include testing new growth opportunities, working on monetization strategy, generating and prioritizing hypotheses for conversion and LTV improvement, and managing A/B tests.