NewGen

The Social Strategy Lead is responsible for the end-to-end strategic direction and quality control of the brand's presence across seven social platforms. This includes building operating rhythms, briefing creative teams, and using data to optimize community growth and engagement.

The role involves creating and presenting engaging short videos for TikTok, Reels, and Shorts, as well as filming and editing content. The candidate will also contribute creatively to pitches and strategic sessions.

Plan and execute influencer campaigns by identifying and coordinating creators across platforms like YouTube, TikTok, and Instagram. Manage the end-to-end process from outreach and contracting to content validation and performance reporting.