You will manage and grow a network of parent creators and family influencers to produce high-performing paid social content. Additionally, you will oversee deal negotiations, write creative briefs, and use performance data to optimize future campaigns.
You will manage the content portfolio by deciding which games to greenlight, extend, or retire based on their contribution to paid subscriber retention. Additionally, you will lead release and live-ops strategies while defining success criteria for new content to ensure it meets engagement and retention targets.
You will build and manage the Content LiveOps strategy, owning the weekly release cadence for new games and content. You will partner with cross-functional teams to design time-limited events and analyze performance data to drive engagement and retention.
You will own the end-to-end CRM strategy, including the roadmap, priorities, and cross-functional projects across Product, Data, and Design. Your focus will be on building an automation and AI-driven layer within Braze to personalize user journeys and optimize conversion and retention.
