Lean Marketing

Execute B2B marketing campaigns including email sequences, content calendars, and landing page creation. Manage social media presence, track weekly KPIs, and coordinate event logistics and customer case studies.

Own and optimize the entire marketing engine, focusing on traffic, conversion funnels, and pipeline contribution using HubSpot. Lead the marketing team and collaborate with sales and leadership to drive predictable revenue growth.

Coordinate and execute multi-channel marketing campaigns focusing on email marketing, CRM management, and content creation. Track KPIs and optimize the customer acquisition funnel to increase repeat business and brand awareness.

The Head of Marketing will own the entire marketing engine, including paid traffic strategy, conversion funnel optimization, and multi-channel campaign development. They will lead a creative team to hit KPIs, manage marketing budgets, and align content strategy with core business messaging.