Develop creative briefs, messaging strategies, and a structured creative-testing system, while designing and optimizing landing pages and conversion flows. Analyze campaign and funnel performance, run data-driven tests, manage channel performance and budgets, and identify growth opportunities through market and competitor research.
You will develop and execute performance marketing strategies, including creative testing, landing page optimization, and funnel analysis to drive lead generation. You will collaborate closely with creative and data teams to implement data-driven improvements and scale campaigns across various channels.
Take shared responsibility for day-to-day financial accounting, prepare financial statements in DATEV, and maintain the accounting systems and their integrations. Improve and standardize accounting processes, oversee receivables and collections, prepare financial reports, coordinate with internal and external stakeholders, and progress toward leading the Accounting team.
You will be responsible for maintaining and developing the IT infrastructure, including server management and monitoring. Additionally, you will integrate security checks into CI/CD pipelines and ensure compliance with security standards.
