Headlight Labs, LLC

Architect and manage marketing measurement strategies for clients, bridging the gap between technical engineering teams and business stakeholders. Lead the technical onboarding of new accounts and help productize the agency's analytics service offerings.

Architect measurement plans and lead the technical onboarding of new clients to ensure accurate marketing performance tracking. Act as the strategic bridge between technical engineering teams, growth strategists, and client stakeholders.

Responsibilities include advising clients and media teams on event instrumentation and user attribution, validating and architecting web/app analytics pipelines, and designing/executing incrementality tests like geo-lift experiments. The role also involves writing data pipelines using Python/SQL on GCP, creating BI dashboards in Looker, and troubleshooting data discrepancies across platforms.